A few months back, we called out skincare company Frank Body over their cosmetic product ‘Send Nudes’. The product, a lip and cheek tint, features the image of a naked backside with the phrase 'Send Nudes'. 

We recently called out skincare company Frank Body over their 'Send Nudes' lip and cheek tint, a product that through its name serves to normalise and legitimise the sexual harassment and requests for nude images experienced by teen girls. A group of adolescent girls approached the company with their concerns, but Frank Body dismissed them. 

The heartbreaking realities of dealing with sexist treatment every day

Free from ‘toxic chemicals.’ Not free from toxic messages

A group of young female high school students have called out Frank Body over the skincare company’s product, “Send Nudes” lip and cheek tint.

Indoctrinating women to embody the dominant masculine sexual fantasy

An Australian owned skin care company has smeared its name by embodying a persona of an abusive partner to sell their brand. Frank Body has created a society in which women have become the object of desire to please the patriarchal male fantasy. Body scrub becomes an innuendo for sexual abuse, when this physical object becomes a vocalised male, named Frank, whereas women become nameless only to be referred to as “babe” becoming less than this physical object.