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Originally published on The Conversation

Advertising and sex are two of the oldest professions in the world. Indeed, one of the earliest uses of advertising was to advertise sexual services; prostitutes in Ancient Greece carved ads into the soles of their sandals so that their footprints read: “Follow me”.

Sex and sexism, however, are different things. One is fun and most people do it at some time in their lives; the other is offensive and should never be done at all. But if recent events – from Eddie McGuire to Steve Price – are any indication, it seems sexism, like porn, is something you only know when you see it.

If you need to know how this plays out in advertising, the award-winning Game of Balls ad is sex-in-advertising. The Ultratune ads are sexism in advertising, as is the campaign using pre-teen models in sexualised poses to advertise dancewear.

"It's important for people to be readily aware that among the (online sexual abuse) offending community these images are of significant interest"

Last week we exposed Frilledneck Fashion, a dancewear company posting sexualising images of pre-teen girls on social media. Today ABC News ran a feature on our campaign.

Last year we exposed global dancewear company California Kisses for posting sexualised images of underage and even pre-teen girls on their Instagram - images that attracted hundreds of comments of a sexual nature from adult men which CK failed to even moderate.