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Originally published on The Conversation
Advertising and sex are two of the oldest professions in the world. Indeed, one of the earliest uses of advertising was to advertise sexual services; prostitutes in Ancient Greece carved ads into the soles of their sandals so that their footprints read: “Follow me”.
Sex and sexism, however, are different things. One is fun and most people do it at some time in their lives; the other is offensive and should never be done at all. But if recent events – from Eddie McGuire to Steve Price – are any indication, it seems sexism, like porn, is something you only know when you see it.
If you need to know how this plays out in advertising, the award-winning Game of Balls ad is sex-in-advertising. The Ultratune ads are sexism in advertising, as is the campaign using pre-teen models in sexualised poses to advertise dancewear.Read more
"It's important for people to be readily aware that among the (online sexual abuse) offending community these images are of significant interest"Read more
Last year we exposed global dancewear company California Kisses for posting sexualised images of underage and even pre-teen girls on their Instagram - images that attracted hundreds of comments of a sexual nature from adult men which CK failed to even moderate.
But it seems the message is not getting through. Yet another dance wear company (which also sells swimwear) is regularly posting sexualised photos of underage girls on its popular social media account. Frilledneck Fashion is an Australian company trading online internationally.