A number of supporters have contacted us about General Pants 'Wet Dreams' ad campaign spotted in shop front windows of various stores around the country. 

"...the reference to “wet dreams” is linked primarily to the competition to win an overseas trip to Dubai"

- Ad Standards Board, apparently not joking.

Corporate offenders of 2013

The festive season is here. You only need to look at the latest shopping centre catalogues, online stores and even your facebook news feed to see that companies are working hard to compete for your Xmas dollar.

But lets not forget which of these companies have used sexploitation to flog their products in 2013! Before you buy gifts for friends and family, check our list. Vote with your dollar and boycott companies that have sexualised children and objectified women for profit in 2013.

[UPDATE] Spotlight new addition to list for Playboy bed linen

You're about to be bombarded. Bombarded with junk mail, TV, radio and outdoor advertising all competing for your Christmas dollar. Before you purchase gifts for your friends and loved ones, lets remember those brands that have excelled in sexploitation this year, the brands and companies that do not deserve your hard earned money. Cross 'em off your Xmas list!

A supporter sent in this photograph of the inside of a General Pants change room. The change room is plastered with images of pornography and prostitution advertisements. 

Don't pay for Sexploitation this holiday season

As reported in The Sunday Telegraph

“…young shop assistants told The Sunday Telegraph they were uneasy about the raunchy push for Sydney-based denim designers Ksubi and uncomfortable wearing the badges.

Porn inspired ad campaign may create a hostile work environment in which women are sexually harassed by co-workers or customers

We say get rid of it altogether

This photo was taken April 2009. Pole dancers in shop front windows of a General Pants store, Bourke Street Melbourne.