General Pants has a long history of using sexist and sexually objectifying advertising to sell its merchandise. Their latest ad campaign, in store windows across the country, shows that nothing much has changed.

It's that time of year again, already! As Christmas approaches, retailers are kicking it up a notch competing for your business, and Collective Shout releases our annual blacklist of corporate offenders who have sexualised girls and objectified women throughout the year. These companies do not respect women, they have not changed their ways, and they don't deserve your money. 

You can speak with your wallet and show these companies that sexually exploiting women and girls is bad for business.

Below is our boycott list for 2016:

Doughnut Time joins a growing number of companies requiring young staff members to wear uniforms with sexually suggestive slogans and imagery. We have long raised questions about this exploitation of young female staff and invitation for sexual harassment. 

Collective Shout's National Director of Operations Coralie Alison was quoted in The Age over uniforms for female staff with strategically placed doughnuts.

"...the reference to “wet dreams” is linked primarily to the competition to win an overseas trip to Dubai"

- Ad Standards Board, apparently not joking.

A supporter sent in this photograph of the inside of a General Pants change room. The change room is plastered with images of pornography and prostitution advertisements. 

As reported in The Sunday Telegraph

“…young shop assistants told The Sunday Telegraph they were uneasy about the raunchy push for Sydney-based denim designers Ksubi and uncomfortable wearing the badges.

Porn inspired ad campaign may create a hostile work environment in which women are sexually harassed by co-workers or customers

We say get rid of it altogether

This photo was taken April 2009. Pole dancers in shop front windows of a General Pants store, Bourke Street Melbourne.