The body of the Meter Maid has become a type of public entertainment. 

In a response to community pressure, the code has been improved to better regulate the way sexual appeal is used in advertising.

The Australian Association of National Advertisers (AANA) has updated its Code of Ethics to “better align with community expectations” around using sexual appeal in advertising.

Previously, the Code prohibited advertising which relied on “exploitative and degrading” sexual appeal – meaning a brand had to be found guilty of both exploitative and degrading to be banned.