Harvey Norman's radio ad for its Christmas family portraits special first aired on Sydney's Nova 969 station on Saturday with the question: "Do you want to give Santa a lap dance?"
The ads were pulled four hours after feminist author Melinda Tankard Reistwrote a series of tweets criticising the radio promotions.
"Go #HarveyNorman Go! to hell! #boycottHarveyNorman #collectiveshout," Ms Tankard Reist tweeted.
"Think it difficult to work 'Santa', 'lap dance' and 'family portrait' into a single ad jingle? Wasn't for #Harveynorman!"
A number of Ms Tankard Reist's 1329 followers responded, with many promising to boycott Harvey Norman on their Twitter accounts.
CbnGal said: "that's Harvey Norman off shopping list. Why do so many of our major retailers think this sort of advertising is okay?"
Within four hours Harvey Norman's head of social media, Gary Wheelhouse, had responded to her on the company's official Twitter account and contacted the advertising department which arranged for the ad to be taken off the air "effective immediately."
The ad has now been changed to remove the "lap dance" reference.Read more