Calls for new Inquiry into the sexualisation of children in advertising
As published on the AMA website.
The AMA is calling for a new Inquiry into the premature sexualisation of children in marketing and advertising.
AMA President, Dr Steve Hambleton, said today that self-regulation by the advertising industry is clearly not working.
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On May 25 Amy Smith, the CEO of Jenny Craig, will present to a conference of educators for the Alliance of Girls' Schools (AGSA). Described as a "champion of women's health" by Catherine Misson, Principal of Melbourne Girls Grammar School, Jenny Craig's CEO will be enlisted to "inspire" attendees: what they learn will impact on what they bring back to the classroom.
Already letters from health professionals have begun flooding in, with some voicing their protests from as far as the US and Middle East. They all agree on one thing: Global giant Jenny Craig, which profits from the billion-dollar diet industry, is not an appropriate 'leader' for educators of young girls.Read more