Sex shop given free rein to broadcast sexist and demeaning portrayals of female athletes

So-called ‘Male Champions of Change’ shopping centre CEOs facilitating objectification of women in sport while claiming to ‘stamp out sexism’

Once again "The advertiser has not provided a response to the Panel's determination"

Despite broadcasting objectifying and pornified representations of women, reinforcing sexist and harmful stereotypes about women and sexuality, and accusations of bullying and harassing young female staff, sex store Honey Birdette’s go-to refrain is that they are “empowering women”.

This claim is at odds with reality. Read on as we unpack the various ways that Honey Birdette disempowers women and girls. 

Honey Birdette rolls out new porny window displays just in time for XMAS holidays 

The presence of Santa in public places like shopping malls naturally attracts the interest of children. This fact seems to have no bearing at all on sex store Honey Birdette, which has a long history of appropriating the popular figure of Christmas cheer in its full length window displays.

Ad Standards continues to transmits abusive advertiser responses to complainants via case reports

'We cannot end violence against women without addressing the cultural drivers which normalise and fuel it.'

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November 25 is International Day for the Elimination of Violence Against Women. It marks the first of 16 days of activism to raise awareness about male violence against women and amplify the global call to end it.

In our decade of work to end sexual exploitation we’ve repeatedly highlighted the links between a culture which glamourises violence against women - in advertising, marketing, products, music and film - and societal attitudes which tolerate it. We cannot end violence against women without addressing the cultural drivers which normalise and fuel it.

They don’t deserve your Christmas dollar: Give these companies a miss this year!