Shopping centres trade women's + kids' safety for porn company profits

In 2017, Westfield told us they "heard" our objections to sex shop Honey Birdette's floor-to-ceiling, objectifying, porn themed Santa ads displayed in their family malls.

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Revised ad Code of Ethics fails to bring repeat offender Honey Birdette into line

Billionaire business mogul Brett Blundy’s sex shop brand Honey Birdette has served up another round of porn-themed ads in family-friendly shopping centres around the country. As in previous campaigns, the floor-to-ceiling ads are sexualised and sexist: near-naked women reduced to body parts, undressed (bar a few straps and the odd transparent-mesh panel) and posed - legs spread and vulvas on show - for the male gaze. 

Honey Birdette rolls out new porny window displays just in time for XMAS holidays 

The presence of Santa in public places like shopping malls naturally attracts the interest of children. This fact seems to have no bearing at all on sex store Honey Birdette, which has a long history of appropriating the popular figure of Christmas cheer in its full length window displays.

Double standards of Property Male Champs

For years we've pointed out the double standards of Property Male Champions - corporate leaders of the shopping centre companies which lease to sex shop Honey Birdette. Male Champions of Change (MCC) are lauded as "decent, powerful men" who are stamping out everyday sexism in the workplace and community.

But how can that be said about men whose companies host Honey Birdette's floor-to-ceiling pornified window displays in their malls? These malls are workplaces, and display of Honey Birdette's porn-style ads is - as defined by the Australian Human Rights Commission - sexual harassment.

L-R (Top): Property Male Champions Peter Allen (CEO Scentre Group - Westfield AU), Steve McCann (CEO Lendlease Group), Grant Kelley (CEO Vicinity Centres), Bob Johnston (CEO The GPT Group), Darren Steinberg (CEO Dexus); (Bottom) Steve Conry (CEO JLL Australia), Michael O'Brien (Managing Director Global Real Estate, QIC), John Mulcahy (Chair Mirvac), Daryl Browning (CEO ISPT), Mark Steinert (Managing Director Stockland)

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