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Pages tagged "KFC"


Put respect on the menu: Our call to KFC

Posted on News by Lyn Kennedy · April 18, 2020 1:58 PM

Collective Shout's letter to KFC heads

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Ad Standards has failed the industry, women and the wider TV-viewing audience in KFC ruling

Posted on News by Melinda Liszewski · February 11, 2020 6:00 AM

Creative Director Chris Taylor slams Ad Standards in article for Mumbrella

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Collective Shout quoted in New York Times over KFC sexist ad

Posted on News by Caitlin Roper · February 01, 2020 7:31 PM · 1 reaction

After we called out KFC for reinforcing gender stereotypes and their sexist grooming of boys, Collective Shout's own Melinda Liszewski was quoted in The New York Times.  

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Recipe for respect: It's no secret KFC

Posted on News by Lyn Kennedy · January 25, 2020 4:00 AM

Women working in food services are prone to sexual harassment.  The 2018 National Survey on Workplace Sexual Harassment report found that people employed in accommodation and food services - 60 per cent of whom were women - were "overrepresented as victims of workplace sexual harassment”.  A 2019 survey of Shop, Distributive and Allied Employees’ Association members - a group made up primarily of employees from the retail, fast-food and warehouse sectors - showed that nearly half of women had experienced workplace sexual harassment.

Last week KFC gushed about its partnership with icare for a staff-education program aimed at equipping staff with skills to de-escalate customer abuse and reducing its prevalence. Background data confirms that for workers in the fast-food sector, customer abuse is the norm, and is experienced more widely by female workers than male workers.

We know that abuse is borne out of disrespect, and so it’s reasonable to view customer abuse - abuse that tends to affect women more prevalently than men - as another symptom of societal-level disrespect for women. When other research confirms that gender stereotypes and sexually objectifying representations of women in media and advertising diminish our view of and value for women, we’re hard-pressed to understand why - at the same time it invests in employee empowerment - KFC would use casual sexism to flog chicken. 

icare’s pilot program involving KFC reportedly resulted in a 48% reduction in cases of customer abuse. But in the wake of KFC’s cataclysmic advertising fail, do young, female employees in KFC outlets have reason to feel empowered at work? KFC has sent the message to men and boys everywhere that ogling a woman’s breasts - an act of sexual harassment - is just a natural, normal thing to do. The message to women and girls? To borrow a pun from another KFC ad campaign, ‘Bucket. Why not?’ - just go with it. This is the antithesis of the message of respect-based, anti-harassment training programs which instruct victims and onlookers to speak out against harassment. 

It is always good to provide workers with skills to manage the spectrum of customer misconduct, but young women should not be expected to absorb the consequences of a nationwide ad campaign where sexual objectification and sexual harassment of young women is the punchline. 

How can young women feel respected by their employer when KFC is contributing to the very problems they are trying to solve with a "respect and resilience" program? Will they be safe at work when men like this walk through the door?

If KFC has - as it claims - genuine interest in the well-being of young people and empowering its staff, it will retract the ad and commit to marketing its products without endorsing sexual harassment and perpetuating antiquated sexist narratives that contribute to a culture of disrespect for women. 

See also:

Attitudes shape behaviour: men defend sexist KFC ad with onslaught of misogynistic abuse

KFC issues non-apology over sexist ad

KFC serves up buckets of sexism

Sexist grooming of boys - brought to you by KFC

Submission on National Inquiry into Workplace Sexual Harassment

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

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Attitudes shape behaviour: men defend sexist KFC ad with onslaught of misogynistic abuse

Posted on News by Melinda Liszewski · January 23, 2020 4:43 PM

Content warning - examples of abusive messages included, explicit language

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KFC issues non-apology over sexist ad

Posted on News by Coralie Alison · January 22, 2020 9:46 AM

KFC has issued a non-apology: In a short statement issued on Tuesday, KFC said: “We apologise if anyone was offended by our latest commercial. Our intention was not to stereotype women and young boys in a negative light.”

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KFC serves up buckets of sexism

Posted on News by Coralie Alison · January 21, 2020 10:39 AM

Collective Shout has condemned a new Kentucky Fried Chicken TV ad for reinforcing gender stereotypes and for its sexist grooming of boys.

The 15-second ad promoting the global fast food fried chicken chain opens with a young woman checking her appearance in the reflection of a parked car window, leaning forward as she adjusts her low-cut top. The window rolls down to reveal a very unhappy looking mother and two young boys, who are staring open-mouthed having received an eyeful of the woman's cleavage.

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Sexist grooming of boys - brought to you by KFC

Posted on News by Melinda Liszewski · January 15, 2020 6:56 PM · 2 reactions

KFC stereotypes women - and young boys - in new TV ad

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Cross ‘em off your Christmas List: Corporate Sexploitation Offenders for 2017

Posted on News · December 05, 2017 9:37 AM

It’s that time of year again. Every year in the lead up to Christmas, we release our annual blacklist of corporate offenders who have objectified women and sexualised girls throughout the year.

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Look who we've #CrossedOff our shopping list for 2016

Posted on News by Caitlin Roper · November 18, 2016 1:35 PM · 4 reactions

It's that time of year again, already! As Christmas approaches, retailers are kicking it up a notch competing for your business, and Collective Shout releases our annual blacklist of corporate offenders who have sexualised girls and objectified women throughout the year. These companies do not respect women, they have not changed their ways, and they don't deserve your money. 

You can speak with your wallet and show these companies that sexually exploiting women and girls is bad for business.

Below is our boycott list for 2016:

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