*Trigger warning - sexual violence*

Australia was once leading the way in challenging the sexualisation of children. The 2008 Senate Inquiry into the Sexualisation of Children in the Contemporary Media Environment concluded that “the onus is on broadcasters, publishers, advertisers, retailers and manufacturers to take account of these community concerns [about the sexualisation of children]."

An 18 month review of this inquiry to assess whether industry had taken any proactive responsibility was due to take place in December 2009. It is now June 2011 and the review has still not happened. Now that the UK has taken significant steps to stop the sexualisation of children, what will Australia do?

Collective Shout supporters have alerted us to Supre’s latest advertising campaign. First, a topless girl advertising ‘jeggings’ on the back of a bus, followed by a highly sexualised television commercial.

This article in the Sydney Morning Herald discusses the sexualisation of boys. Some great comments included from Julie Gale of Kids Free 2B Kids, Maggie Hamiltion, author of 'What's happening to our boys' and Lisa Cox, advocate and author of 'Does my Bum look big in this ad?'

Diesel Jeans scrapes bottom of creative barrel with 'sex sells' campaign.

Julie Gale of Kids Free 2B kids alerted us to this campaign from 'Diesel.' As you can see, creativity isn't their strong point, neither is respect. These images are placed in a shop front window.