"It's time to challenge and change how we portray gender in our advertising" - Unilever marketing officer
Is this really happening? We hope so.
Unilever has a history of sexist and exploitative advertising and has let us down before. Here's some background.
Unilever is the parent company for many different brands including food and drink, personal care products and cleaning supplies.
Unilever's website states "We make some of the best known brands in the world, and those brands are used by 2 billion people every day."
Collective Shout has long called for a boycott of two of these brands - Lynx and Dove. Melinda Tankard Reist summarised the reason behind this on The Gruen Transfer.Read more
Corporate offenders of 2013
The festive season is here. You only need to look at the latest shopping centre catalogues, online stores and even your facebook news feed to see that companies are working hard to compete for your Xmas dollar.
But lets not forget which of these companies have used sexploitation to flog their products in 2013! Before you buy gifts for friends and family, check our list. Vote with your dollar and boycott companies that have sexualised children and objectified women for profit in 2013.Read more
[UPDATE] Spotlight new addition to list for Playboy bed linen
You're about to be bombarded. Bombarded with junk mail, TV, radio and outdoor advertising all competing for your Christmas dollar. Before you purchase gifts for your friends and loved ones, lets remember those brands that have excelled in sexploitation this year, the brands and companies that do not deserve your hard earned money. Cross 'em off your Xmas list!Read more
More sexploitation from a repeat corporate offenderRead more
Unilever complains Collective Shout encouraged complaintsRead more
Cross'em off your Christmas list
Jingle bells, Christmas is here. Well, it was here around October according to most retailers! But that’s another blog entirely. So it’s time for you to fill the Christmas stocking, Christmas hamper or car boot with goodies again.Read more
Just one week after Melinda Tankard Reist wrote about Woolworths promoting the Lynx Lodge, Woolworths has agreed to withdraw from the Lynx Lodge promotion. Lynx was holding a competition with Woolworths, where a winner will be the first to stay at the Lodge with seven friends. Collective Shout supporter Jade posted Woolworths response to the letter she sent them about the Lynx Lodge.Read more