Lynx now include women in their range of products at the "Lynx Lodge."
We already know that Lynx produces some of the most sexist and degrading advertising you can find (or rather - finds you). So I'm not sure why I was surprised to hear that Lynx is opening a resort called "The Lynx Lodge."Read more
As published on Melinda Tankard Reist's blog.
Good piece in The National Times today on ‘Lad’s Ads’, pointing out the raw sexism of the new Brut deodorant advertising campaign – a perfect case study in sexist advertising. Brut appears to be following in the footsteps of Unilever’s Lynx, which has turned objectification into an art form (all the while promoting Dove ‘real beauty’). Thanks Brut and Lynx for entrenching the notion that women are mindless objects for male sexual fantasies. Oh, and men? Perhaps find something else to spray yourselves with. These ads demean you too.Read more
Melinda Tankard Reist appeared on web program the Gruen sessions. Melinda did a great job of challenging the sexist and objectifying portrayal of women in advertising. You can watch the video at the following link. It goes for about half an hour and is worth taking the time to watch.
Visit the link and select "portrayal of women in advertising" from the menu. Video no longer available.
The Gruen Sessions - portrayal of women in advertising.