"Is there any woman they won't sexualise?": Ditch the p*rny calendars, Calendar Club
Is there any woman they won’t sexualise?
Farmer’s daughter here. Five generations, 139 years on the land.
I grew up riding tractors, my horse and motorbike. Eating oranges off the tree, picking grapes. Having a bath once a week.
I played cricket in paddocks, climbed trees, kicked the footy, caught fish.
I still have a connection to the land. As well as the freedom, independence and self-reliance, I never felt I had to conform to rigid ‘beauty’ standards. I wore a western shirt, denim jeans, leather riding boots. The most make up I wore was light blue eye shadow at the blue light disco.
The farming women I knew were tough, hard-working, enduring droughts and floods, hail storms, and multiple other hardships those on the land faced while growing crops to feed the country - and trying to raise kids with little money to spare.
But, according to Calendar Club ANZ, Farmer’s Daughters are none of these things. They are merely eye candy, masturbatory material for sale this Christmas. I’ll bet not one of the women in this calendar is an actual farmer’s daughter. Any self-respecting farm girl would not risk putting her delicate bits anywhere near three corner jacks, or stinging nettles, let alone lean her semi-naked body against a giant buzz saw. But I digress…
Why don’t you include men in your mission statement? It’s not right to objectify men either.
While both men and women can be sexualised, it is primarily women who are being objectified, and women who are far more likely to be negatively impacted by it as demonstrated earlier.
When men are sexualised in media and advertising, they are not typically demeaned, portrayed as decorative objects or posed as vulnerable and submissive in the ways that women are. Men are also rarely dismembered and presented as a collection of sexualised or individual body parts. Instead, men are depicted as hyper-masculine and strong. The sexualising and objectifying treatment of men may serve to enhance their power and status rather than to reduce it.
Having said that, we do not support ‘equal opportunity’ objectification. We encourage individuals to speak out against objectification including when men and boys are subjected to it.
Wake Up With A Big One
While Collective Shout primarily campaigns against the objectification of women and sexualisation of girls we do from time to time have examples of men being objectified cross our desks. The Body Shop have done it again with their latest 'Wake Up With A Big One' ad campaign
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