Collective Shout’s primary mission is campaigning against the objectification of women and the sexualisation of girls. While we have spoken out against the objectification of men on occasion, the bulk of our time and efforts are focused on women and girls. Why?
While both men and women can be sexualised, it is primarily women who are being objectified, and women who are far more likely to be negatively impacted by objectification.
Women are routinely sexualised and objectified in mainstream popular culture. Hypersexualised representations of women in media and advertising are everywhere. Women are positioned as passive, decorative objects, reduced to a collection of sexualised body parts, defined by their physical attractiveness and sexual availability, and even depicted as (still glamorous) victims of violence. Women’s sexualised bodies are used to sell everything from beer to burgers to organ donation.
Research out of the University of Southern Carolina found that the hypersexualisation of men in films has increased substantially in under a decade.
The Economist reported:
Of the 100 top-grossing films at the US box-office in 2007, 4.6% of male characters were seen dressed in “sexualised attire” and 6.6% were shown “with some nudity”. In 2014 those figures stood at 8.0% and 9.1%. 2013 marked the highest point of this trend with 9.7% of male characters shot in sexually alluring clothing, and 11.7% taking some—or all—of their kit off on film.
However, women in film fared much worse:
In 2014, 27.9% of female characters wore ‘sexy’ clothing and 26.4% exposed their chests, legs, or other body parts on camera: they are roughly three times more likely to be objectified on screen than men. Considering, too, that women make up less than a third of all speaking characters and less than a quarter of leading roles, the percentages are all the more alarming. Women are less visible in films, and those that are present are exponentially more likely to be featured in sexualised terms.
While both men and women can be objectified, the outcome is not necessarily the same.
We live in a culture in which the value of women and girls is determined in large part by their physical beauty and sexual appeal, to the exclusion of their intellect, abilities and contributions to the world. This treatment does not extend to men.
When men are sexualised in media and advertising, they are not typically demeaned, portrayed as decorative objects or posed as vulnerable and submissive in the ways that women are. Men are also rarely dismembered and presented as a collection of sexualised or individual body parts. Instead, men are depicted as hyper-masculine and strong. The sexualising and objectifying treatment of men may serve to enhance their power and status rather than to reduce it.
Activist and filmmaker Jean Kilbourne has spent decades studying the image of women in advertising. In her documentary Killing Us Softly 4, she responds to the suggestion that men are now being objectified in the way women traditionally have been:
Reporters called me up from all around the country and said, “Look! They’re doing the same thing to men they’ve always done to women.” Well, not quite.
They’d be doing the same thing to men they’ve always done to women if there were copy with this ad that went like this:
‘Your penis might be too small, too droopy, too limp, too lop-sided, too narrow, too fat, too pale, too pointy, too blunt, or just two inches. But at least you can have a great pair of jeans!’
It would never happen and nor should it, and believe me, this is not the kind of equality I’m fighting for. I don’t want them to do this to men any more than to women, but I think we can learn something from these two ads, one of which did happen and one of which never would.”
We do not support ‘equal opportunity’ objectification. No person should be reduced to the status of object, or treated as a thing for another person’s use.
Gone in 24 hours. But why does this keep happening?
Well that was quick.Read more
While Collective Shout primarily focusses on the objectification of women and sexualisation of children there is growing concern that the way that men are portrayed in the media is also having negative effects.Read more
One of the most moving experiences I have had as a speaker addressing young people around the country, took place about a year ago when a Year 11 student in a WA secondary school stood to his feet during the discussion time following my talk on how our culture shaped boys views of themselves in negative ways.
Visibly distressed, this young man recounted that his brother had just taken his life with a drug overdose, that he had been bullied every day of his life, and that he had no friends. He began to cry.
From the front of the hall where the boys were gathered, another student stood, walked to the back of the room, and hugged his crying classmate.
I had to leave the room for a while to pull myself together.Read more
Guest post today from Melbourne-based writer Guy Sigley. Guy began his blog The World Tells Me to oppose the profit-driven sexploitation and misogyny that are so widespread in popular culture.
Guy's latest article demonstrates some of the ways men respond when sexploitation is challenged. You can read more from Guy Sigley by visiting his blog, The World Tells me.