World 'moved on' from Ultra Tune misogyny

A Collective Shout supporter has been offered a $200 voucher from Ultra Tune after making a complaint to their Head Office. 

In what appears to be a cut and paste form letter, Ultra Tune National Customer Service Manager Tania Plumpton utilises a range of justifications for the company’s routine sexism.

“We are sorry that you hate our advertisements sexist toward women” (sic)

Ms Plumpton assures the complainant that Ultra Tune’s Executive Chairman, Sean Buckley “stands by” the ads (what a relief). Sean Buckley has previously insisted that the ads are funny, despite overwhelming feedback from the public that they are sexist and juvenile.

“Only 300 complaints were made”

According to Ms Plumpton, only 300 people complained about their latest “Unexpected Situations” ad (only 300!) which amounts to “0.006% of the audience”- with the implication being those who objected to the ad were a tiny minority.

It doesn’t work like that. In fact, research on customer complaints suggests that 96% of unhappy customers don’t complain (although 91% of these will not return), or that for every 26 unhappy customers, only one will lodge a formal complaint. Ultra Tune received 300.

Those of us who have ever made a formal complaint about an advertisement to the ASB know how difficult this process can be. The fact that more complaints are not being made is not an indication of community acceptance, but rather, a difficult and ineffective complaints process.

As advertising is not pre-vetted, it is up to members of the community to find the time to make a formal complaint for offending ads to be investigated in the first place. Many people are not aware that they can even make a complaint, or who they might complain to. Complainants must be able to describe the ad, including the channel it was on and at what time. Many others may be dissuaded from making a complaint given the process has consistently failed to lead to any successful outcome, leaving complainants to believe that making complaints is a waste of time and deterring them from bothering in the future.

This is not evidence of a successful advertising regulation system, it’s just the opposite.

Convicted rapist Mike Tyson went through a “dark period”

Ultra Tune’s latest ad went a step further, featuring convicted rapist Mike Tyson. The former boxer who bragged about beating his wife and described his enthusiasm for enacting sexual torture on women has “deep regret and remorse” for the “dark period in his life”, presumably, the time when he raped a woman and bashed his wife. Ultra Tune defends their decision to feature a convicted rapist in their ad because Tyson has appeared in other movies.

Sean Buckley gives money to sports

The letter goes on to boast about Sean Buckley’s “generous support” of local combat sports that would “simply cease to exist”, with athletes who “would not be able to realise their dreams within this sporting arena”. It is unclear what any of this has to do with complaints about Ultra Tune’s consistently sexually exploitative advertising.

Sexism sells so Ultra Tune will continue to profit from sexploitation

Ms Plumpton then argues the sexist advertising is effective, resulting in a steady growth in sales. Evidently ethics and corporate social responsibility have little weight so long as Ultra Tune can profit from the exploitation of women.

 The letter concludes as follows:

“We take all of our complaints very seriously and whilst we disagree with your thoughts on our advertisement, we would like to extend to you a $200 voucher that you (or your family) can use in the next 12 months at any of our Ultra Tune centres throughout Australia.”

Ultra Tune believes that they can convince consumers to overlook their sexist advertising with a mere $200.

TAKE ACTION:

Have you made a complaint to Ultra Tune? Contact their Head Office today and ask for your $200 voucher: [email protected]

Sign and share Brianna Louwen’s petition to Ultra Tune Head Office

Men respond to Ultra Tune sexism- Collective Shout

Watch Mike Tyson’s awkward interview on Sunrise

Mike Tyson’s appalling history with women has been well documented, so it’s highly unlikely the people behind these organisations are not aware of the former heavyweight boxing champion’s bloody past.

He was convicted of raping teenager Desiree Washington in 1991, spending three years behind bars for this crime.

Tyson also subjected his former wife Robin Givens to extreme brutality during their marriage, even having the gall to boast about bashing her in his biography.

“It was when I fought Robin in Steve Lott’s apartment. She really offended me and I went BAM. She flew backwards, hitting every wall in the apartment. That was the best punch I’ve ever thrown in my entire life,” Tyson says in Fire and Fear: The Inside Story of Mike Tyson.

Tyson has also told media outlets about beating up female sex workers he had hired.

Yet, despite all this, Ultra Tune and its CEO Sean Buckley decided the 52-year-old thug was the perfect person to front an advertisement that is being broadcast into millions of lounge rooms during one of Australia’s greatest sporting events.

Pic: Ultra Tune owner Sean Buckley (left) Australian models Jasmine Rainbow, Tyana Hansen and Parnia Porsche, Mike Tyson and Ultra Tune marketing manager Rod Cedaro at the TV commercial shoot in Las Vegas last year. (Pic: Arthur St. George)

To add insult to injury, Channel Seven profits from this normalisation of violence by running the advert during the Australian Open broadcast and Tennis Australia stands idly by, failing to call out its major broadcast partner for broadcasting a rapist into our homes.

A CAR servicing giant has defended a controversial new ad starring Mike Tyson even though the star said he thinks it is “a little bit sexist”.

A NEW ad being beamed into homes across the country during the Australian Open has been criticised for being “sexist” and “implying women are completely stupid”.