Car parts and services chain Ultra Tune have a long history of sexually exploitative advertising. From rubber-clad dominatrix women brandishing whips and feigning arousal at the sight of tyres, to countless ads perpetuating sexist stereotypes of women as ‘dumb blondes’ who can’t operate their vehicles and who accidentally drive off of cliffs, Ultra Tune has attracted a massive amount of complaints, from men and women.

More misogyny from Zoo as Ad Standards Board ruling ignored

We've helped bring down Zoo weekly's 'hottest asylum seeker' competition, made complaints to the Ad Standards Board about its sexist ads on Facebook and called on Coles and Woolworths supermarkets to stop selling the sexist mag. But Zoo refuses to change, ignoring a recent ruling from the Ad Standards Board that posts on their Facebook page were demeaning and discriminated against women.