There is nothing subtle about a cling wrapped side of meat. We are invited to drool over one in the film clip for Katy Perry’s song ‘Bon Appetit’. Meant for consumption, our meat is a pale shade of pink and a little marbled, and the chefs hovering about it look ready to slice and dice. But this meat is, in fact, a woman, Katy Perry, in a skin tone body suit. Perry slithers forth like a new born after the chefs cut through her membrane. 

Kids play centre Bounce has withdrawn sexualised music videos from their centres after body image activist Taryn Brumfitt wrote a blog post expressing her frustration at children being bombarded with sexist and sexually objectifying imagery while at the centre. 

Taryn Brumfitt, the founder of Body Image Movement and the director of Embrace documentary (which we are screening next month in Adelaide) wrote the following on her blog:

For some time now thousands of parents have been calling on McDonald's family restaurant to implement a policy regarding family friendly TV content after many of their children were exposed to sexualised music videos in their stores. 

Now KFC has been found to be doing the same. 

For a long time, I have been troubled by the mere presence of TV screens in public areas. It seems that these days every restaurant, cafe and shopping centre virtually adorn their walls with them.

As a mother who has always been restrictive of what my daughter is allowed to view, this can be very disturbing when, for example, you can walk into a café and there’s news footage of the latest bomb attack for my ten-year-old to see. I often question the need for these screens to be there in the first place. Most of the time the volume is turned down, so whatever show is on cannot be properly followed. It is, however, natural for eyes to be drawn to moving imagery – especially the eyes of young children.

McDonald's are pushing soft porn to kids by screening hyper-sexualised content on their in-store TV screens throughout restaurants across Australia. 

Our petition for McDonald's to implement a national policy regarding family friendly content has gained thousands of signatures. 

Over the course of the campaign we have had comments from selected individuals excusing McDonald's behaviour and showing a true lack of understanding of the problem. We have addressed those arguments below. 

A NSW father has spoken out against the hyper sexualised music videos displayed in McDonald's restaurants across the country. He was with his six and eight year old children when they were exposed to sexualised content via the in-store TV screen. 

Our petition to McDonald's to implement a national policy regarding family friendly content has already gained thousands of signatures. 

Sexualised Violence isn’t Alright, Just because a Woman is the Perpetrator

BBHMM revels in the eroticization of total power, control and domination over another woman. But we are expected to see it as empowering, because Rihanna and her henchwomen are the agents of this control

By Melinda Tankard Reist 

Calvin Harris, DJ Snake, Basement Jaxx and Robin Thicke criticised by women’s groups citing evidence that music videos feed sexism and racism; call for age ratings

From Melinda Tankard Reist's blog

On December 10, I wrote an opinion piece titled ‘Who says female corpses aren’t sexy?’ for ABC The Drum Unleashed, reprinted here the same day. The piece has so far received 1086 comments (many helpfully informing me I am mentally ill and hung up about sex).

Here’s an extract from the article:

Masquerading as 'music videos'

Kylie Minogues former producer  Mike Stock, formerly of Stock Aitken Waterman records which launched Kylie Minogue's career has condemned today's music videos as 'soft core porn.'

"The music industry has gone too far," he said.