Corporate Sexploitation Offenders of 2019

Give these sexist companies a miss this Christmas!

Three years ago we reported on the extreme amount of hypersexualised imagery on display at Chadstone Shopping Centre. A popular hangout for teens after school, it was hard to walk from one end of the centre to the other without being exposed to the harmful ads. 

What will 30 minutes at Chadstone Shopping Centre tell us about our pornified culture?

Benefit Cosmetics is a 'featured brand' of department store chain Myer. This is how the brand is currently advertised. 

It’s that time of year again! With the Christmas season upon us, retailers are taking it up a notch competing for your business.

Myer failed to respond to a petition calling on them to withdraw sexually objectifying in store advertising for Viktor and Rolf perfume.    

The image advertising 'Bonbon' perfume depicts a naked woman 'wrapped' with a body painted ribbon. The ad fails the sexual objectification "Chips Test" by depicting the woman as a commodity, gift wrapped like the perfume being advertised. (Read more about the Chips Test here.)

Myer rejected complaints about advertising for its "Dita Von Teese" range of underwear. Myer used sexually objectifying imagery on free standing advertising panels throughout a Westfield Shopping Centre, including in the food court alongside Mcdonalds. The model pictured - Dita Von Teese - is well known for stripping - "Burlesque" - and has her own lingerie range on this basis. 

  Unsurprisingly, the Advertising Standards Board dismissed the complaint. Read here.

Cross'em off your Christmas list

Jingle bells, Christmas is here. Well, it was here around October according to most retailers! But that’s another blog entirely. So it’s time for you to fill the Christmas stocking, Christmas hamper or car boot with goodies again.