Don't pay for Sexploitation this holiday season
It's that time of year again. The time of year when companies ramp up their advertising in order to compete for your Christmas dollar. There is nowhere you can go without companies placing their product and logo in your face.
Now is the time to recall which companies used sexploitation to sell and promote their products over this past year. You can make a difference by voting with your dollar against sexploitation this holiday season.
Nandos has continued its tradition of objectifying women through their latest promotion ‘Little Hotties.’
The 'Little Hotties' microsite for the promotion includes a video of a woman wearing stripper/burlesque style lingerie walking slowly towards the camera with a plate of burgers. Images on the website have the same woman lounging alongside a (badly photoshopped) plate of burgers with the title ‘Little Hotties now showing at a Nandos near you.’ Other images on the site have ditched the burgers altogether and look as though they have been lifted directly from a convenience store porn magazine. Nando's main site links to this website with an image and the question 'Like your chicks hot?'Read more
"The Board considered the pole dancing scene and the woman's near nudity. The Board noted that the woman's breasts were covered (albeit by her hands), and that her nipples and genitals were not shown in the advertisement."Read more