Andrew Gregory CEO: Maccas is pushing soft porn to kids. What will you do about this?
These pics were part of a music video playing within McDonald's family restaurant.
According to their website Maccas claims their values are
- We place the customer experience at the core of all we do
- We are committed to our people
- We believe in the McDonald’s System
- We operate our business ethically
- We give back to our communities
- We grow our business profitably
- We strive continually to improve
We're #NotBuyingIt - the harms of sexually objectifying images are well documented here.
We call on Maccas to exercise corporate social responsibility and immediately remove all soft porn from Australian in-store screens. Implement national guidelines on what content can be shown on in-store screens.
Let's pressure Maccas to act. Add your name below.
We will keep you up to date with this campaign.
Popular culture bombards us with hypersexualized images of women and men, conveying powerful images that help shape our sexuality. Dr. Gail Dines, recipient of the Myers Center Award for the Study of Human Rights in North America, sociology and women's studies professor, and porn industry researcher and writer, explores how masculinity and femininity are shaped by pornified images that spill over into our most private worlds.
In Dr. Gail Dines' compelling talk, she exposes the effects of porn culture on pop culture and the impact on children and young adults growing up in a pornified culture today, addressing how nonprofit organization Culture Reframed is "solving the public health crisis of the digital age".
Teenage staff given 'Hot Noods' t-shirts to wearRead more
Not sexually suggestive, but is sexually suggestive. Just two women posing in their underwear, but also two women in sexy lingerie expressing their sexuality.Read more
The objectification of women is so unremarkable in advertising and popular culture that it’s sometimes hard to envisage what an alternative might look like. Is it possible to advertise lingerie or swimwear without objectifying women, we are asked? Is objectification in the amount of flesh revealed, or is it more than that? Where is the line between women being merely attractive and objectified?Read more
Three years ago we reported on the extreme amount of hypersexualised imagery on display at Chadstone Shopping Centre. A popular hangout for teens after school, it was hard to walk from one end of the centre to the other without being exposed to the harmful ads.
A recent visit shows that not much has improved.
We know from two decades of research that "everyday exposure to this content are directly associated with a range of consequences, including higher levels of body dissatisfaction, greater self-objectification, greater support of sexist beliefs and of adversarial sexual beliefs, and greater tolerance of sexual violence toward women. Moreover, experimental exposure to this content leads both women and men to have a diminished view of women’s competence, morality, and humanity."
Grant Kelley, the CEO and Managing Director of Vicinity Centres, who owns Chadstone Shopping centre, was appointed a Male Champion of Change in 2018. One of their goals is "ending everyday sexism". They even have a whole 18 page document dedicated to it. So what exactly is Mr Kelley doing to ensure that this everyday sexism is stamped out of his shopping centre?
Contact Vicinity Centres CEO and Managing Director Grant Kelley via his LinkedIn here
Tweet Vicinity Centres here
Send them a message via Facebook here
"A form of pornography"Read more
Collective Shout campaigns manager Caitlin Roper spoke with Dave Pellowe this week about our campaign against Honey Birdette and how the sexual exploitation of women by companies like Honey Birdette has real-world consequences for women and girls.Read more
What happened to your body image and self-respect policies Girlfriend mag?
In the year 2013, I wrote the ‘Girl Mag Watch’ reviews for Generation Next, which were published on the website of the youth mental health social enterprise and in its newsletters to thousands of subscribers. I reviewed Girlfriend and Dolly (an example of a review can be found here).
After years of criticism the mag, leading up to my becoming a reviewer for Gen Next, I started to notice that Girlfriend was improving. I didn’t have as much cause to be critical. In fact, I found myself commending Girlfriend for publishing positive content to help girls navigate life’s challenges. Unexpectedly, on March 26, 2013, I received an email from then editor Sarah Tarca. She was “genuinely excited” to see a positive review in GF’s March issue.
Would I be interested in meeting? She said she would be pleased to hear my concerns face-to-face and that “I truly want Girlfriend to be a magazine that has a positive influence on teens”. Three months later, with Collective Shout’s chair and Body Matters Australasia co-director Sarah McMahon, I found myself in a café with Sarah Tarca and head of Pacific Magazines youth department Mychelle Vandbury. The meeting went well, and we were persuaded that GF had learnt from errors of the past and was genuine in its intention to be a good influence on girls, especially at a time of distressing mental health figures and growing body image dissatisfaction in girls.
But now, five years after this mutually beneficial exchange, things appear to have gone downhill at the teen mag. So much for the positive body image and diversity commitments. So much for the ‘Self-respect’ checklist. We’ve posted on this at Collective Shout (reprinted below). I am certain this would not have happened under Sarah Tarca’s watch. Girlfriend, surely our girls deserve better.
Girlfriend Magazine to teen girls: ‘Kourtney Kardashian poses butt naked on Instagram and we’re feeling it’
Girlfriend Magazine has published an article fawning over naked photos of Kourtney Kardashian published in men’s magazine GQ.
Girlfriend Magazine is described as “Australia’s number one teen magazine brand, with a brand community of over 2.3 million teens.” Its target market is teen girls aged 14-17, although we know anecdotally that the magazine is read by girls younger than this.
GQ on the other hand, is a sexist men’s magazine that routinely publishes sexualised photos of naked and near naked women.
The short article that Girlfriend promoted on social media presents Kardashian as a role model to look up to. Her posing naked for GQ is framed as an act of bravery and an example of the ideal woman.
Kourtney Kardashian is one hot mumma, and she’s not afraid to show it!
Kourtney ditched her clothing for an entirely stripped down photoshoot with GQ Mexico, and we’re completely obsessed.
What a woman.
Little sister Khloe had a major fangirl moment too, posting an unseen of Kourtney lying naked on the floor.
“♔ How do you look this fire Queen @kourtneykardash ?!?! You are stunning sister, especially in @gqmexico ! ♔” she wrote. (bold ours)
The article was published with a naked side profile photo of Kardashian cupping her breast and another photo of her lying on the ground.
Grooming girls for porn
In her TED talk titled “Growing up in a pornified culture” Dr Gail Dines spoke of a magazine called “Details.” The magazine, described as “like Cosmopolitan for men” featured an article titled “How Internet porn is changing teen sex?”
“They interviewed a pornographer called Joanna Angel, and she said, “The girls these days, they just seem to come to the set porn-ready.” What does that mean?“
“This culture is socializing our young girls to be ready for pornography whether they ever end up on a porn site or not. And the reason for that is that they are being taught to hypersexualize and pornify themselves.”
Teen girls are under enormous pressure from boys to send naked photos of themselves. We know this because this is what they tell us. The demand on girls to send sexual photos is a pressing social problem that puts young people at risk. The esafety office, developed to address online safety and image based abuse advises teens that “sexting can have serious social and legal consequences”.
What is Girlfriend saying about posing naked for men’s entertainment? “Go girl.”
What a betrayal.
The perpetuation of the body beautiful stereotype
Reading through the reviews I wrote back then, I came across a piece I published written by Erica Bartle, then editor of Girl With A Satchel and a former deputy editor of Girlfriend magazine – now rocking the world with the award-winning ethically sourced, environmentally friendly social enterprise Outland Denim launched by Erica and her husband Jim (and the favored jeans of the Duchess of Sussex).
‘Why I regret being a teen model judge and threw my women’s mags away’ explores teen girl mag culture and the message it perpetuates. I’d hate newer readers to miss it. So here’s an extract, but you really must read the whole thing.
But never in history has the “image”, of self and of others, been so intensely present, forcing us to compare, assess and validate ourselves by these externalities seen on the screen and in print. In turn, the selves projected out into the world are edited, controlled and Photoshopped, and one’s internal politics are governed increasingly by a conscience distorted.
There need to be options for girls. Most will simply never measure up to TV/celebrity/model standards, the prevailing benchmark for women in our culture, as far as their physicality is concerned (and we know it is a concern: the surveys continue to tell us, but you only have to sit back, listen and observe). These external pressures should not be reason for them to loathe themselves. What is the answer?
In consuming these images via television, the internet or in the magazines, though it might sound trite, we are participating, to an extent, in the perpetuation of the body-beautiful stereotype, as well as the idea that men can wear the same suit but stand-out because of their personalities, whereas women need to compete on physical points. In this act, their full personhood is essentially stripped of them, while at the same time we create and consume still more unattainable beauty benchmarks.
A failed body image code
Refresh yourself on the history of the National Body Image Advisory Group, the Body Image Code of Conduct, the body image positive tick, the Body Image Friendly awards scheme, in this piece I wrote in June 2011.
Ask yourself what happened to these (tax-payer funded) initiatives?
The Report of the National Advisory Group on Body Image, released a year ago  announced new initiatives to address negative body image in young people. The aim was to bring the beauty, fashion and advertising industries to the table, to get them on board in a ‘partnership’ to address the growing problem of body image dissatisfaction.
The Code of Conduct provided a list of “best practice principles to guide professionals in the media, advertising and fashion industries about body image”…
One of the report’s recommendations states: “If, after a sustained period of continued developments… there is a broad failure of industry to adopt good body image practices, the Australian Government should look to review the voluntary nature of the code.”
Industry has had long enough to cooperate. It hasn’t. It is now time to review the voluntary nature of the code.
As originally published on melindatankardreist.com
Honey Birdette is a serial sexploitation offender. The sex shop, located in shopping centres around the country, has attracted hundreds of complaints for its sexist advertising. Ad Standards has investigated complaints sixty-six advertisements, upholding thirty-seven, but Honey Birdette continues to sexually objectify women.
In 2017, father and Collective Shout supporter Kenneth Thor launched a petition calling on Westfield shopping centres to stop Honey Birdette’s porn-themed advertising, but to date Westfield has failed to take any action. Enough is enough- Westfield must act on Honey Birdette sexual exploitation of women.
In this blog, we’ve compiled responses to some of the more common defences of Honey Birdette sexism.
1. "You see more flesh at the beach"
In response to Kenneth Thor's petition to Westfield, Honey Birdette founder Eloise Monaghan claimed, “You see more flesh at Bondi at 10 am.” Monaghan has clearly missed the point.
The presence of female flesh alone does not constitute sexual objectification. The inclusion of attractive women in an ad campaign does not constitute sexual objectification.
Sexual objectification occurs when a person, often a woman, is treated as a body, or series of body parts for others’ use and consumption, when her physical attributes and sexual capabilities are regarded as representative of her whole self or seen as determining her worth.
Commenting on Honey Birdette advertising, Australian researcher Dr. Meagan Tyler said:
"These are not just images of women's breasts, they are sexually objectified and commodified images of women's breasts in public space. These representations of women, that reduce us to consumable body parts, reduce our recognition of women's full humanity and make it more difficult for women to participate in public life."
As Dr Linda Papadopolous stated in Sexualisation of Young People Review:
“Although sexual objectification is but one form of gender oppression, it is one that factors into- and perhaps enables- a host of other oppressions women face, ranging from employment discrimination and sexual violence to the trivialisation of women’s work and accomplishments.”
Honey Birdette routinely promotes the sexual objectification of women in their floor to ceiling porn-themed advertising, featuring hyper-sexualised depictions of women’s bodies or even just parts of their bodies. The women in Honey Birdette advertising are portrayed as though they are for men’s pleasure, defined only by their sexual appeal and availability. The message is that women exist for men’s enjoyment and entertainment.
Objection to the sexual objectification of women is not an objection to women, nor is it an objection to women’s bodies. It is an opposition to sexism, to corporates who profit from the sexual exploitation of women and have the audacity to claim they are empowering women in the process.
2. "It's just women expressing their sexuality"
If Honey Birdette advertising is an expression of female sexuality, “for women, by women”, then why is it indistinguishable from the content in men’s softcore porn magazines?
Honey Birdette promotes a very narrow view of female sexuality, one in which youthful, slender, and typically white-skinned women are depicted as passive objects of male desire. Female sexuality as represented by Honey Birdette entails women being sexually appealing to men, exposing their bodies and mimicking porn-inspired poses and acts. How does this differ from the sexually objectifying depictions of women for a male audience? Essentially, it doesn’t.
In her TED talk about growing up in a ‘porn culture’, Professor Gail Dines encouraged the audience to critically analyse porn-inspired depictions of women in media and advertising. Pointing to a hyper-sexualised image of a female model, she said:
“Look at her clothes, look at her face, look at her posture, and look at her gaze...who is she speaking to? Because the notion is that every image has a reader in mind. Before you answer, do you think she’s speaking to her mother, saying, ‘Let’s go for a cup of coffee after the photo shoot?’ So who is she talking to? Who is she speaking to? Men. And what is she saying? ‘F*ck me’.”
Who is the ‘reader’ or the intended audience in Honey Birdette ads? And what is being communicated to them?
Note the differing treatment of men and women in Honey Birdette ad campaigns. Lingerie clad women are posed alongside fully clothed men. What does this unequal treatment represent? Naomi Wolf, author of The Beauty Myth said, “Cross-culturally, unequal nakedness almost always expresses power relations.”
It is in Honey Birdette’s interest to reframe their commodification of female bodies and sexuality as ‘female sexuality’ or ‘empowerment’. “For women, by women” may be a great marketing hook, but the promotion of sexist stereotypes and sexually objectifying imagery of women does not become an ‘expression of female sexuality’ simply because a company with vested financial interests says so.
3. "You're just easily offended"
This is not an issue of offence or personal taste. Our opposition to Honey Birdette’s constant sexually exploitative depictions of women is not on the basis of offence, but documented evidence of harm.
Representations of women that reduce women to mere sexual objects, as sexually available and existing for men’s use are problematic not because some people might be offended but because they cause harm, primarily to women and children.
Researcher Rebecca Whisnant distinguishes between offence and harm. Offence is “something that happens in one’s head”, whereas harm is “an objective condition, not a way of feeling; to be harmed is to have one’s interests set back, to be made worse off, to have one’s circumstances made worse than they were...Whether a person is harmed does not depend on how she feels.”
The harms of sexually objectifying portrayals of women are well established. A review of twenty years of research, from 109 publications containing 135 studies found:
“consistent evidence that both laboratory exposure and regular, everyday exposure to this content are directly associated with a range of consequences, including higher levels of body dissatisfaction, greater self-objectification, greater support of sexist beliefs and of adversarial sexual beliefs, and greater tolerance of sexual violence toward women. Moreover, experimental exposure to this content leads both women and men to have a diminished view of women’s competence, morality, and humanity.”
Honey Birdette’s attempts to paint those who object to their routine sexual exploitation of women as easily offended, prudish or even religious fundamentalists is a deliberate tactic to silence those who might threaten their profits, and to avoid engaging in meaningful discussions about the harms to women and children from the very sexual objectification they promote.
4. "It has no impact on kids"
Some people believe that children are unaffected by floor to ceiling soft-porn advertising in public spaces, such as Honey Birdette shopfront advertising. This view is not supported by the international research into the sexualisation of children and its corresponding harms.
Sexualisation of children refers to the imposition of adult models of sexual behaviour and sexuality on to children and adolescents at developmentally inappropriate stages and in opposition to the healthy development of sexuality. It encompasses sexual objectification and representation of children in adult sexual ways and in ways that imply the child’s value is dependent on conforming to a particular appearance, sexual display or behaviours. Children may also experience secondary sexualisation through exposure to sexualised advertising material and products aimed at adult consumers- like Honey Birdette shopping centre advertising.
Pic credit MTR/Caters Media
The harms of sexualisation are extensive. In its 2007 Task Force into the sexualisation of girls the American Psychological Association concluded there was “ample evidence to show that sexualisation has negative effects in a variety of domains including: cognitive functioning, physical and mental health, sexuality and beliefs”.
Harms from exposure to sexualised content
There is a “growing body of evidence” of the harms to children from exposure to adult sexual content. The Royal Australian and New Zealand College of Psychiatrists noted that premature exposure to adult sexual images and values has a negative impact on the psychological development of children, in terms of self-esteem, body image and understanding of sexuality and relationships.
The objectification of women in media and advertising puts pressure on girls and women to conform to stereotypical sexualised beauty ideals. According to RANZCP, exposure to sexualising messages contributes to girls defining their self-worth in terms of sexual attractiveness, and the “excessive focus on appearance and narrow definition of attractiveness” contributes to the development of abnormal eating patterns and lack of positive body image.
Links between sexist advertising and violence against women
The NSW Government acknowledged the links between media and advertising reinforcing sexist and stereotypical gender roles and men’s violence against women in their 2016 report on sexualisation:
“The exposure to media representation of genders...can provide templates for what it means to be a boy/man (equated with sexual conquest and entitlement to access women’s bodies) and girl/woman (sexually available).”
“The NSW Government further maintains, in line with the National Plan to Reduce Violence Against Women and their Children 2010-2022, that such stereotyping contributes to attitudes that support or justify violence against women and girls.”
Honey Birdette targets kids
So far, complaints have been made against 66 Honey Birdette advertisements, with rulings against the retailer on 37 occasions. Children around the country are exposed to Honey Birdette advertising every day. Honey Birdette is well aware of parents' concerns for their children, as outlined in frequent complaints, but it is clear the wellbeing of children is not a priority for them.
In addition to their standard sexually objectifying advertising material, Honey Birdette have gone out of their way to attract the attention of children in their advertising in public spaces. Several Christmas ad campaigns have included imagery of beloved children’s figure Santa alongside lingerie clad women, in various BDSM themed scenarios. One advertisement even addressed children directly, with the slogan ‘Sorry Kids! We gave Santa the night off.’ Honey Birdette founder Eloise Monaghan dismissed complaints about the “fun” Santa campaign, commenting, “You can’t please everyone.”
The retailer continued to put profits before the rights of children, refusing to take down the ad even after Ad Standards had found it was in breach. “Nobody tells Honey B’s when to take down her signage”, the brand posted on their Facebook page.
The harms of sexualisation of children are well established and significant. We know that sexualisation presents a threat to the health and wellbeing of children, yet Honey Birdette arrogantly and repeatedly breaches the AANA code of ethics, showing a complete disregard for the most vulnerable members of our society.Read more