"Posing nude for Playboy can put a target on your back"

SHEIN’s range of Playboy mag cover merch is a time capsule of Playboy’s decades of exploitation and abuse of women’s bodies for profit – including those who have died as a result of men’s violence, drug overdose and suicide.

We are pleased to learn that Playboy Clothing ANZ has shut down its website. The official distributor of licensed Playboy apparel for Australia and New Zealand previously supplied popular youth retailers including City Beach and Culture Kings with its porn branded merchandise.

The sex store can throw out words like “strength”, “confidence” and “autonomy” all they want (sounds like someone has been using a thesaurus!) but it doesn’t make them true

After two more porn-themed ads upheld by Ad Standards, sex store defends its objectification of women for profit

Ad Standards has upheld complaints against two more porn-themed ads by Playboy-owned sex store Honey Birdette, with complaints now upheld against more than 80 separate ads.

A local community member made a complaint to Ad Standards over two different ads at Lakeside Joondalup, one featuring a woman in sheer lingerie pulling down her bra strap, and the other featuring a woman in sheer lingerie reclining while pushing her breasts together. Read the case report here. 

Porn themed ads which present women as objects to an audience that includes children. We are battling a scourge of violence against women and sexual grooming of children. I object to this company contributing to a culture which normalises these harms in my community.

Ad Standards upholds complaints against sexist ads

If you thought that by the year 2024 we would have moved past using women’s objectified bodies to sell unrelated products, you would be mistaken!

We were recently alerted to a Victorian hot sauce brand, Pickle My Chili, doing just that.

We recently discovered that Pinterest was hosting content that exploited and sexualised teen girls. A user had created a board called 'Teen cameltoes' and was uploading content focusing on young girls genital regions. When a Collective Shout supporter reported it, Pinterest reviewed and decided the content could stay. The supporter then sent us screen shots and Pinterests determination.

Since the beginning of our movement, we’ve been calling out the sexualisation and objectification of women and girls. We’ve argued that sexualising, objectifying and porn-themed representations of women – particularly when they are normalised, unremarkable and make up the backdrop to our lives – shape attitudes towards women. Essentially, when women are portrayed as sexual objects existing for men’s sexual entertainment and use, this has real-world consequences for women and girls.

Our persistence has paid off!

After 7-weeks of calling out e.commerce platform TeePublic for selling baby clothes covered in p*rn themed and violent slogans, we can at last report progress.

On Monday we met with parent company Articore (formerly Redbubble). We received a verbal and written apology and an official undertaking to remove these products which should take about a week (many of those we have exposed before have already gone). Articore will also work on improving its tech and moderating systems to stop it happening again.

Special thanks to all supporters who took action!

The power of one complaint: Speaking out leads to change

Collective Shout supporter, Isla, alerted us to a Wheels & Dollbaby ad promoting their 'St. Trinians collection - inspired by private schoolgirls who make their own rules'.

Wheels and Dollbaby is an Australian ‘rock n’ roll luxury clothing brand with an international market and status attracting big name clients. Clearly the label is popular. But why employ sexy private school girl tropes to push out its products?

School girls everywhere are routinely sexually harassed on a daily basis (and not just the private ones). On their way to school, on their way home.