Is there any woman they won’t sexualise?

Farmer’s daughter here. Five generations, 139 years on the land.

I grew up riding tractors, my horse and motorbike. Eating oranges off the tree, picking grapes. Having a bath once a week.

I played cricket in paddocks, climbed trees, kicked the footy, caught fish.

I still have a connection to the land. As well as the freedom, independence and self-reliance, I never felt I had to conform to rigid ‘beauty’ standards. I wore a western shirt, denim jeans, leather riding boots. The most make up I wore was light blue eye shadow at the blue light disco.

The farming women I knew were tough, hard-working, enduring droughts and floods, hail storms, and multiple other hardships those on the land faced while growing crops to feed the country - and trying to raise kids with little money to spare.

But, according to Calendar Club ANZ, Farmer’s Daughters are none of these things. They are merely eye candy, masturbatory material for sale this Christmas. I’ll bet not one of the women in this calendar is an actual farmer’s daughter. Any self-respecting farm girl would not risk putting her delicate bits anywhere near three corner jacks, or stinging nettles, let alone lean her semi-naked body against a giant buzz saw. But I digress…

Collective Shout’s primary mission is campaigning against the objectification of women and the sexualisation of girls. While we have spoken out against the objectification of men on occasion, the bulk of our time and efforts are focused on women and girls. Why?

The Body Shop is at it again, with their third sexploitation advertisement in the last 12 months found in shop front windows in shopping centres around the country.