"the placement of the advertisement in food court area of a shopping mall means that the entirety of the advertisement would be viewed by people using the food court . . . the content is too sexualised for this broad audience which would include children."Read more
Sign the petition to call on the ASB and the AANA to revise the Code of Ethics and stop letting Australian advertisers get away with sexism and objectification.
For years, the Advertising Standards Board (ASB) has turned a blind eye to sexism in advertising, because it’s not specifically mentioned in the advertisers’ Code of Ethics.
Take this recent ruling from the ASB on the demeaning and objectifying ‘Hot Girls Eat Free’ ads at a local Sydney pub. While the board noted the ad was ‘objectifying’, they added…
“However… the Code does not prohibit such advertising unless the advertising material could be considered to be discriminatory or vilifying.”
It’s simply unacceptable.
While our government is executing the ‘National Plan to Reduce Violence against Women and their Children’, we have a self-regulatory advertising system that gives the green light to sexism and objectification.
Join the call for a simple solution!
The research is clear that…
- Sexually objectifying portrayals of women are harmful – especially to young girls.
- Exposure can lead to higher levels of body dissatisfaction, greater support of sexist beliefs and greater tolerance of sexual violence toward women.
But the good news is, there’s a simple solution to this problem – the AANA simply needs to update their Code of Ethics to ensure advertisers are kept accountable for sexist and objectifying material.
Sign the petition below to call on the ASB and the AANA to revise the Code of Ethics and stop letting Australian advertisers get away with sexism and objectification.
Take Action against sexist promotions
Via Yahoo7 News
A Sydney pub has been slammed for its "sexist" promotion offering free meals for "hot" women.
The former family-friendly pub, Petersham Inn, in Sydney's inner west, has recently transformed into an American-style sports bar, including an adult entertainment venue featuring strip shows.
"the women are clothed in futuristic attire and positioned with their ‘weapons’ in an empowered way"Read more
Ad Standards Board ignores impact on children, dismisses complaints against Bras N Things Playboy ads
Complaint about porn brand advertising and its impact on children mischaracterised as complainant being "offended by images of lingerie clad women in shopping malls where children can see them."Read more
Palaszczuk government moves to curb offensive advertising slogansRead more
Children again ignored by Ad Standards BoardRead more
"The Board noted the women’s nipples are covered"Read more
The Body Shop is at it again, with their third sexploitation advertisement in the last 12 months found in shop front windows in shopping centres around the country.
Via the Herald Sun
A WOMEN’S campaign group want posters advertising a CBD entertainment venue removed, claiming it aligns women with meat.
Collective Shout has received numerous complaints since November about the posters advertising Schnitz ‘n’ Tits.