Melinda Tankard Reist in the Sydney Morning Herald

In December 2008, aged 39, Rachael Lonergan was diagnosed with aggressive triple negative breast cancer.

The Sydney freelance media strategist spent 2009 in treatment with two operations, chemotherapy, radiotherapy and more.
Lonergan considers herself recovered. ''They never say never, but so far, so good,'' she says.

But what continues to make her sick is the way women's breasts are sexualised and objectified by companies who pinkwash their motives by supporting breast cancer charities, especially during October - Breast Awareness Month.

The Ad Standards Board has dismissed complaints against Honey Birdette's shop front "Tasty Treats" ad. The complainant described the ad as highly sexualised, larger than life and situated in a shopping centre between a food court and children's play area. 

Click to read submission (PDF)

Foxtel's publicity stunt highlights failure of Advertising Industry self-regulation

We were recently alerted to a billboard in Sydney advertising the Foxtel Channel "Studio." The billboard featured an image of a man preparing to have sex with a pig.

Queensland Attorney General Jarrod Bleijie has announced that the state Government will review the regulation of outdoor advertising in the state. Collective Shout's Melinda Liszewski appeared at a media conference alongside the Attorney General last week.

The Outdoor Media Association says it won't be back. But what about all the other billboards?

Brisbane residents Pip and Tanya created an online petition calling on the Ad Standards Board to take down a billboard advertising a strip club right outside a school. We wrote about the campaign and thousands signed the petition.

The Ad Standards Board has upheld complaints against Loveables 'Selfies with Besties' ad campaign.

The Facebook ad campaign encouraged participants, including girls aged over 13 years, to upload pictures of themselves 'with their besties' to win a prize. Images that accompanied the campaign included Jennifer Hawkins and other models in their underwear posing for 'selfies.' An accompanying outdoor advertising campaign featured similar imagery on bus shelters and billboards.

"Walked past this sign today in the Hobart Elizabeth Mall encouraging young men to look up to the degradation and objectification of women."

The Qld government has announced that there will be an inquiry into outdoor advertising. Submissions have been called for and hearings will be heard.

Says not about 'unlawful peeping' or the sex industry

Mossimo has defended its Peepshow ad campaign in an article printed by the Herald Sun. Collective Shout had recently exposed Mossimo for referencing sex industry practices and trivialising the crime of peeping in a blog post titled  'Mossimo Peepshow is Sexist Rubbish.'  Mossimo's defence?