Honey Birdette pornifies breast cancer for profit - again

For six years running, we have exposed Honey Birdette exploiting breast cancer for profit. This year, the Playboy-owned sex shop continued to eroticise breast cancer by presenting its detection as a pornified fantasy for men’s sexual gratification, with the following ad campaign displayed in shopfront windows and on social media. 

Pairing breast cancer with sexual objectification is a classic example of ‘pinkwashing’ – a term used to describe companies that exploit the disease for profit and image enhancement.

But it’s not only highly unethical – breast cancer survivors have continually expressed how they are harmed and humiliated by sexist and pornified ‘awareness’ campaigns. Some shared that Honey Birdette’s hypersexualised images featuring women with perfect, undamaged breasts in lingerie they cannot wear following mastectomies is a slap in the face.

Honey Birdette justified its exploitative treatment of women with a donation to the National Breast Cancer Foundation, using the good name of NBCF to lend legitimacy to its sexual objectification of women.

"How can I trust a charity to support me when they are receiving support from a company that actively damages women?”

In 2019 we first exposed Playboy-owned sex store Honey Birdette sexing up breast cancer for profit, utilising the logo of breast cancer charity McGrath Foundation to lend legitimacy to its sexual objectification of women.

McGrath Foundation dismisses our complaints re sex shop pink washing