In its latest failure to protect community members from exposure to harmful, porn themed ads which objectify women, Ad Standards has ruled against its own panel members in defence of Playboy owned sex shop Honey Birdette’s shop window ad.

Shopping centres trade women's + kids' safety for porn company profits

In 2017, Westfield told us they "heard" our objections to sex shop Honey Birdette's floor-to-ceiling, objectifying, porn themed Santa ads displayed in their family malls.

So-called ‘Male Champions of Change’ shopping centre CEOs facilitating objectification of women in sport while claiming to ‘stamp out sexism’

Revised ad Code of Ethics fails to bring repeat offender Honey Birdette into line

Billionaire business mogul Brett Blundy’s sex shop brand Honey Birdette has served up another round of porn-themed ads in family-friendly shopping centres around the country. As in previous campaigns, the floor-to-ceiling ads are sexualised and sexist: near-naked women reduced to body parts, undressed (bar a few straps and the odd transparent-mesh panel) and posed - legs spread and vulvas on show - for the male gaze. 

Contact Honey Birdette's landlords

Email the CEO of your local Honey Birdette landlord using the contact details below. Click on the image and zoom in to find details for your region. (*Note Former AMP Capital CEO Adam Tindall has been replaced by Acting CEO Francesco De Ferrari.)