If their product and service was any good, they wouldn't need sexual objectification to sell it

Sydney venue 'Cruise Bar' hired nude female models to lie naked on tables and act as fruit platters for its 'relaunch' party.

Invitations to the event described the stunt as a "re-enactment of a famous Sex and the City scene" and promised 'stunning nude models' adorned with fruit for guests to dine from.

Using a woman’s naked body as a stand-in for an inanimate object - in this case a platter - is a text book example of sexual objectification.