The media is all a buzz over Carl's Jr new approach to advertising, claiming they are ditching the sexualisation of women and instead focussing on ingredients and taste.
But is this actually the case? The latest ad pokes fun at the company's past advertising techniques, creating a fictional character to land the blame on.Read more
Nandos has continued its tradition of objectifying women through their latest promotion ‘Little Hotties.’
The 'Little Hotties' microsite for the promotion includes a video of a woman wearing stripper/burlesque style lingerie walking slowly towards the camera with a plate of burgers. Images on the website have the same woman lounging alongside a (badly photoshopped) plate of burgers with the title ‘Little Hotties now showing at a Nandos near you.’ Other images on the site have ditched the burgers altogether and look as though they have been lifted directly from a convenience store porn magazine. Nando's main site links to this website with an image and the question 'Like your chicks hot?'Read more