New sexploitation record: Playboy's Honey Birdette found in breach of ad ethics 9 times in a month
Family mall sex store racks up new violations for 'exploitative' and 'overtly sexual' ads
*Content warning (Note: These larger-than-life shop window ads were shown to children in family shopping centres across the country)
Honey Birdette was found in breach of advertising Code of Ethics nine times in a single month. It's a new record for the Playboy-owned and Westfield resident sex store chain.
Read moreWestfield "hears" us - then serves up five more years of porn themed sex shop ads
Shopping centres trade women's + kids' safety for porn company profits
In 2017, Westfield told us they "heard" our objections to sex shop Honey Birdette's floor-to-ceiling, objectifying, porn themed Santa ads displayed in their family malls.
Read more‘R rated and pornographic’: Mum-of-3 forced to change direction to protect children from Westfield sex shop fetish ads
Honey Birdette's BDSM-porn themed ads found in breach of ad code of ethics [*Content warning]
Read moreNational Child Protection Week 2022: Support our campaigns to protect children and young people
Exposing corporates profiting from child exploitation
September 4-10 is National Child Protection Week. The theme is 'Every child, in every community, needs a fair go'.
Read on to learn more about what we're doing to combat sexual abuse and exploitation of children, and to give children a 'fair go'.
Read moreHoney Birdette landlord Scentre Group called out for profiting from pornified portrayals of women
We confront execs at AGM
Read more'Choking women is sexy': Honey Birdette ads eroticise violence against women
Named 'champions for women' host BDSM-strangulation ads in their malls
'Choking is sexy, women love to be choked'. That's the message Honey Birdette is broadcasting to all-ages audiences in shop windows across the country.
Read moreLegs spread, vulvas exposed: Champions of Change aid Brett Blundy brand’s faux female empowerment (again)
Revised ad Code of Ethics fails to bring repeat offender Honey Birdette into line
Billionaire business mogul Brett Blundy’s sex shop brand Honey Birdette has served up another round of porn-themed ads in family-friendly shopping centres around the country. As in previous campaigns, the floor-to-ceiling ads are sexualised and sexist: near-naked women reduced to body parts, undressed (bar a few straps and the odd transparent-mesh panel) and posed - legs spread and vulvas on show - for the male gaze.
Read moreCross ‘em off your Christmas List: Corporate Sexploitation Offenders of 2020
They don’t deserve your Christmas dollar: Give these companies a miss this year!
Read moreAd Standards still enabling Honey Birdette sexual objectification while Male Champions remain silent
'Disrupting the system': New Male Champions report challenges workplace sexual harassment while Honey Birdette Male Champ landlords perpetuate it
Double standards of Property Male Champs
For years we've pointed out the double standards of Property Male Champions - corporate leaders of the shopping centre companies which lease to sex shop Honey Birdette. Male Champions of Change (MCC) are lauded as "decent, powerful men" who are stamping out everyday sexism in the workplace and community.
But how can that be said about men whose companies host Honey Birdette's floor-to-ceiling pornified window displays in their malls? These malls are workplaces, and display of Honey Birdette's porn-style ads is - as defined by the Australian Human Rights Commission - sexual harassment.
L-R (Top): Property Male Champions Peter Allen (CEO Scentre Group - Westfield AU), Steve McCann (CEO Lendlease Group), Grant Kelley (CEO Vicinity Centres), Bob Johnston (CEO The GPT Group), Darren Steinberg (CEO Dexus); (Bottom) Steve Conry (CEO JLL Australia), Michael O'Brien (Managing Director Global Real Estate, QIC), John Mulcahy (Chair Mirvac), Daryl Browning (CEO ISPT), Mark Steinert (Managing Director Stockland)
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