Legs spread, vulvas exposed: Champions of Change aid Brett Blundy brand’s faux female empowerment (again)
Revised ad Code of Ethics fails to bring repeat offender Honey Birdette into line
Billionaire business mogul Brett Blundy’s sex shop brand Honey Birdette has served up another round of porn-themed ads in family-friendly shopping centres around the country. As in previous campaigns, the floor-to-ceiling ads are sexualised and sexist: near-naked women reduced to body parts, undressed (bar a few straps and the odd transparent-mesh panel) and posed - legs spread and vulvas on show - for the male gaze.Read more
They don’t deserve your Christmas dollar: Give these companies a miss this year!Read more
'Disrupting the system': New Male Champions report challenges workplace sexual harassment while Honey Birdette Male Champ landlords perpetuate it
Double standards of Property Male Champs
For years we've pointed out the double standards of Property Male Champions - corporate leaders of the shopping centre companies which lease to sex shop Honey Birdette. Male Champions of Change (MCC) are lauded as "decent, powerful men" who are stamping out everyday sexism in the workplace and community.
But how can that be said about men whose companies host Honey Birdette's floor-to-ceiling pornified window displays in their malls? These malls are workplaces, and display of Honey Birdette's porn-style ads is - as defined by the Australian Human Rights Commission - sexual harassment.
L-R (Top): Property Male Champions Peter Allen (CEO Scentre Group - Westfield AU), Steve McCann (CEO Lendlease Group), Grant Kelley (CEO Vicinity Centres), Bob Johnston (CEO The GPT Group), Darren Steinberg (CEO Dexus); (Bottom) Steve Conry (CEO JLL Australia), Michael O'Brien (Managing Director Global Real Estate, QIC), John Mulcahy (Chair Mirvac), Daryl Browning (CEO ISPT), Mark Steinert (Managing Director Stockland)Read more
"This legit looks like a cutout from a porno flick"Read more
So-called 'ethical' funds need to demonstrate their point of difference from other super funds.Read more
Honey Birdette is dealing in misinformation and objectificationRead more
Collective Shout campaigns manager Caitlin Roper spoke with Dave Pellowe this week about our campaign against Honey Birdette and how the sexual exploitation of women by companies like Honey Birdette has real-world consequences for women and girls.Read more