It’s that time of year again! With the Christmas season upon us, retailers are taking it up a notch competing for your business.

Schick For Men criticised for using sexual objectification of women to sell razors

Last week Lucy, one of our supporters, alerted us to Schick For Men’s sexist and objectifying new commercial and competition. The commercial depicted a young woman ripping off her t-shirt, urging viewers to ‘click here to see what happens next’. Upon following the link, viewers were directed to a video of the same woman, topless, with various objects obscuring her naked breasts from view.