Advertisers, challenged with cutting through a cluttered marketing environment, sometimes aim to shock. Unfortunately while their aim may be to get their client noticed, our research shows they continue to glorify the violent exploitation of women.
This is despite increasing community support, matched by public policy efforts to counter violence against women.Read more
Collective Shout call for financial penalties for repeat offenders
Honey Birdette are no stranger to the Advertising Standards Board. The sex shop which masquerades as a high end lingerie store in major shopping centres across Australia have repeatedly breached the advertising codes showing little regard for the self regulated system currently operating in Australia.Read more
Last week we learned that Mumbrella would be hosting Fiona Jolly, CEO of the Advertising Standards Bureau, for a live chat. Members of the community had the opportunity to submit questions to the ASB using the hashtag #AskAdStandards. You can read our questions and comments below.Read more
The Outdoor Media Association says it won't be back. But what about all the other billboards?
Brisbane residents Pip and Tanya created an online petition calling on the Ad Standards Board to take down a billboard advertising a strip club right outside a school. We wrote about the campaign and thousands signed the petition.Read more
Calls for new Inquiry into the sexualisation of children in advertising
As published on the AMA website.
The AMA is calling for a new Inquiry into the premature sexualisation of children in marketing and advertising.
AMA President, Dr Steve Hambleton, said today that self-regulation by the advertising industry is clearly not working.
From Melinda Tankard Reist's blog
This morning I appeared on Channel 7 Sunrise to discuss the AMA’s call for a new inquiry into the sexualisation of children. Appearing with me was advertising creative director Dee Madigan. It’s probably unnecessary to say, we didn’t see eye to eye on everything. Here’s the video:
[Video no longer available]
Did the Parliamentary report on outdoor advertising say everything was fine with self-regulation?Read more