Yesterday I took two of my children into town for ice cream. This is what they were exposed to on a busy Perth street.
Ad Standards has previously dismissed complaints over this same venue’s ‘Miss Nude’ billboards, on the basis that “based on the location of the building, the audience likely to be frequenting the area are generally customers of the venues and that... this is the relevant audience.”
But the “location of the building” is a busy street in Perth- one with restaurants, ice cream stores, a bookstore, library and Time Zone, and the audience is everyone. Why do sex industry interests trump kids rights? If public spaces include adult venues, do they become off limits to children Ad Standards? Are children not welcome in public spaces?
The harms from everyday exposure to sexually objectifying imagery like this are well-established. With twenty years of empirical research, 135 studies found across 109 publications, there is no shortage of research into the negative effects of sexual objectification. Consistent evidence found that:
"regular, everyday exposure to [sexually objectifying portrayals of women] are directly associated with a range of consequences, including higher levels of body dissatisfaction, greater self-objectification, greater support of sexist beliefs and of adversarial sexual beliefs, and greater tolerance of sexual violence toward women. Moreover, experimental exposure to this content leads both women and men to have a diminished view of women's competence, morality, and humanity."
What is the message being communicated to my daughter about women and girls? What do images like this teach her about how her body should look, where her value lies and who she should aspire to be? What do these images teach my son about what women are for? How does this near constant backdrop of sexist and sexualised images of women’s bodies prepare them for adult life and relationships? This view of women as endlessly sexually available is so normalised and accepted it is routinely broadcast on billboards and shopfront windows and nobody even blinks. How does this perceived acceptance of women as sex objects impact young people’s understanding of women and their place in the world?
Ad Standards consistently allows the sex industry to target children.
This photo of a billboard advertising a strip club was taken from a Brisbane boys school. Ad Standards dismissed complaints, and ruled the strip club ad treated sex, sexuality and nudity with sensitivity to the relevant audience- school children.
Ad Standards gave the green light to Honey B’s strip club billboard outside a school:
Ad Standards allowed sex industry exhibition Sexpo to advertise on school buses, including one emblazoned with the slogan "The most fun you can have with your clothes on" and others complete with URLs to hardcore live-streaming pornography.
A life size poster of this image was located on a busy Adelaide street. Ad Standards ruled this outdoor advertising was not in breach of industry codes and standards because "the image is relevant to the advertised product". The product was women, for men's sexual use.
Our current system of ad industry 'regulation' is broken. The harms of sexualising children are well-established, but the commercial interests of advertisers are time and again prioritised above children's rights and wellbeing. The ad industry was put on notice 8 years ago that they had one last chance to turn things around. The industry has proven that it cannot be trusted to regulate itself. It's time for a change.
*Update* A prominent city strip club has been ordered by City of Adelaide to remove an offending advertising screen following complaints
South Australian MP Frank Pangallo has called out a porn-themed video advertisement being broadcast in Adelaide’s CBD.
The video, which was broadcast during the day in the CBD, is an advertisement for strip club The Firm.
Mr Pangallo said the advertisement should be banned or moved from public view:
"Council seem to jump immediately on traders who may have inadvertently breached outdoor or indoor seating/dining regulations but here they are turning a blind eye to blatant sexploitation and soft porn on one of our most prominent boulevards and tourist precincts."
City of Adelaide associate director of planning and development Shanti Ditter said that the council does not approve advertising content, and recommended complaints be directed to Ad Standards.
However, Ad Standards continually fails to be effective. Ad Standards regularly dismisses complaints against sexist and sexually objectifying advertising because there is "no explicit nudity", and permits sex industry venues to advertise pornography and prostitution to children on the basis that the advertising is "relevant to the product". The advertising industry has proven time and again it cannot be trusted to regulate itself. This is what industry self-regulation looks like- a strip club broadcasting video in the CBD during the day to an audience that will likely involve children.
Ad Standards has upheld complaints over a prominent Kittens Car Wash billboard in Melbourne, where sleazy men pay women in g-string bikinis to feign interest in them wash their cars.
A complaint made to Ad Standards read as follows:
It’s sexist and degrading to women. It encourages the notion that women’s bodies are for the sexual gratification of men. It’s in a highly visible area where families with children (including myself) pass by every day. It’s also primarily there to promote the associated strip club and as such is advertising sexual services in a prominent public position. It is demeaning and overtly sexual for a company who only wash cars. The workers wear bikinis to wash your car but the billboard is also to promote the strip club also called Kittens. It is on a prominent corner of a high traffic area.
Ad Standards considered the complaint, noting that the woman’s body was being used as an object to advertise the service. The panel found that the advertisement was in breach of Section 2.2 of the code which states: “Advertising or marketing communications should not employ sexual appeal in a manner which is exploitative or degrading of any individual or group of people.”
The panel also considered the woman’s pose was “seductive and highly sexualised”, finding it was in breach of Section 2.4 of the code, which requires advertisers to treat sex, sexuality and nudity with sensitivity to the relevant audience.
Kittens Car Wash has a long history of using sexist and sexually objectifying imagery to advertise their sexist business. The ‘Kittens School of Striptease’ bus advertisement sat on the corner of a major intersection in Melbourne in full view of traffic parked next to a bikini carwash. After Ad Standards upheld complaints against it in 2010, Kittens continued to use the same image on a number of different vehicles. Read more.
Ad Standards Board bans Kittens Carwash Striptease bus ad
Kittens Car Wash comes under fire from feminists for paying its female workers to clean vehicles wearing nothing more than bikinis and g-strings- Daily Mail
We are very pleased to report that we have successfully defended our movement against legal threats from Sexpo, with the Federal Court in Brisbane dismissing an application brought against Collective Shout by Sexpo Limited. Sexpo Limited was also ordered to pay Collective Shout’s costs.
It was in May 2017 that we were alerted to public buses servicing school routes in Perth that featured advertisements for Sexpo. The ads included the web address for one of their sponsors, a broadcaster of live streamed sex shows.
Ad Standards dismissed complaints and rejected our request for a review. Case Manager Nikki Paterson claimed that advertising live sex shows on the side of a bus was not a breach of the code. Our petition to prevent similar ads on Brisbane buses, due out the following month, attracted over 5000 signatures.
Sexpo’s lawyers threatened to sue Collective Shout for damages for “misleading and deceptive behaviour” under consumer law, citing social media posts by two staff members.
Sexpo claimed that Collective Shout was misleading because the bus ads promoting MyFreeCams.com did not share a url, and only included the words ‘My Free Cams’ with no .com to follow. They also denied that the image existed on a bus or any other physical medium. Take a look at a range of photographic evidence that proves otherwise:
In the weeks following the release of our petition, the ‘.com’ from the following billboard was blacked out:
Last month, The Honourable Justice Reeves dismissed Sexpo’s application against Collective Shout, concluding:
I do not consider Sexpo has established that it held a reasonable belief that it had suffered any harm to its commercial reputation as a consequence of Collective Shout’s alleged representations such that it may have a right to obtain relief in a claim against it. Sexpo’s application under r 7.23 must therefore be dismissed. I will order accordingly.
Justice Reeves also noted that Sexpo provided more than 500 pages of affidavit material in connection with their application, yet only three paragraphs were directly devoted to the existence of Sexpo’s belief about its right to obtain relief from Collective Shout, an argument ultimately rejected by the judge. Real the full judgment here.
The ruling against Sexpo is a significant victory- not just for Collective Shout and our supporters, but for all those who support the rights of children to live free from pornography. The sex industry in Australia has been permitted to target children with advertising for pornography and prostitution in public spaces for too long, and we are more committed than ever to stand up for the rights of children.
Ad Standards have upheld complaints against a strip club, Goldfingers Mens Club over an “unavoidable” poster on the corner of King Street and Lonsdale Street featuring a highly sexualised image of a woman with a guitar between her legs.Read more
Most people recognise sex trafficking as a serious human rights violation, but what about prostitution?
There is sometimes a perception of sex trafficking and prostitution as two separate and unrelated issues, with trafficking being viewed as forced, and prostitution as freely chosen. However, the two are intrinsically connected- the demand for prostitution fuels sex trafficking.
A study of 150 countries found that legalised prostitution leads to an expansion of the prostitution market, increasing human trafficking, and that on average, countries where prostitution is legal experience larger human trafficking inflows. Essentially, legitimising and normalising the sex industry leads to a rise in trafficking, as women must be brought in to meet increased demand.
German Detective Superintendent Helmut Sporer described the devastating impacts of legalising the sex industry in Germany, including worsened conditions for women, greater power to pimps and organised crime gangs and a significant increase in trafficking:
“What is very important here is the awareness of the fact that prostitution and trafficking are a joint phenomenon. There is no such thing as clean, good prostitution on the one hand and quite separate from this the bad trafficking with pimping on the other.”
One prostitution survivor highlighted some of the commonalities between supposedly ‘forced’ and ‘free’ sexual exploitation:
“Prostitution and sex trafficking are intrinsically linked: you have one because of the other. For the last 18 months of my time on the Burlington Road, I stood alongside a trafficked woman. She became my closest friend, and I have never seen a human being so broken down. The conditions in which she lived were inhumane, and, although we had arrived at the same place through different means, we were connected because we were bought, used, exploited, humiliated and raped by the same offenders. One night I would be bought, and, a few nights later, the same man would buy her. On a couple of occasions, we were bought together. That connection can never be broken by anyone at any time in any country.”
In 2003 Dorchen Leidholdt, Co-Executive Director of Coalition Against Trafficking in Women International summed up the connection between prostitution and trafficking as follows:
“Prostitution and sex trafficking are the same human rights catastrophe, whether in local or global guise. Both are part of a system of gender-based domination that makes violence against women and girls profitable to a mind-boggling extreme. Both prey on women and girls made vulnerable by poverty, discrimination and violence and leave them traumatised, sick and impoverished. Both reward predators sexually and financially, strengthening both the demand for criminal operations that ensure the supply.
“The concerted effort by some NGOs and governments to disconnect trafficking from prostitution- to treat them as a distinct and unrelated phenomena- is nothing less than a deliberate political strategy aimed at legitimizing the sex industry and protecting its growth and profitability.”
Pic: Dorchen Leidholdt
Sweden’s solution to prostitution and trafficking, the ‘Nordic model’
The Nordic model was implemented in Sweden in 1999 after extensive research, and it is based on the view of prostitution as a form of men’s violence against women.
The Nordic model criminalises the demand for sexual exploitation, decriminalises those exploited, and provides exit pathways for individuals in prostitution who wish to leave the industry. As Swedish lawyer Gunilla Ekberg explains:
“One of the cornerstones of Swedish policies against prostitution and trafficking in human beings is the focus on the root cause, the recognition that without men’s demand for and use of women and girls for sexual exploitation, the global prostitution industry would not be able to flourish and expand.”
Various human rights organisations, academics and prostitution survivors advocate for the implementation of the Nordic model, which has been adopted in a growing number of countries around the world, including Sweden, Norway, Iceland, Northern Ireland, Canada, France and Ireland.
Progress under the Nordic model
Since Sweden's legislation criminalising the buying of sex, considerable progress has been made. According to research out of the Nordic Gender Institute, the number of men buying sex has decreased from 13.6% in 1996 to 7.9% in 2008. Street prostitution in Sweden has halved while in neighbouring countries such as Norway and Denmark it is estimated to be three times higher. Police have intercepted phone correspondence between pimps and traffickers who now regard Sweden as an unattractive market and suggest Denmark, Germany or Holland (where prostitution is legal) as more profitable alternatives. Reportedly, there has been a cultural shift in Sweden where it is no longer considered acceptable to purchase another person.
As proponents of the Nordic model attest, we cannot oppose sex trafficking of women and children and simultaneously support the commercial sexual exploitation of women and children in prostitution. Sex trafficking would cease to exist if men stopped buying women. There can never be gender equality while women are commodities to be bought and sold.
"Images are inappropriate for viewing by children"Read more
Campaigners and survivors of sex trafficking celebrated last week after amendments to US federal law would hold websites facilitating sex trafficking accountable. In response to the legislation, various major websites including Craigslist and Reddit have implemented major changes- and now, federal law enforcement authorities are in the process of seizing Backpage.com and its affiliated websites.
The websites are being seized as part of an enforcement action by the FBI, U.S. Postal Inspection Service and the Internal Revenue Service, according to a notice that appeared Friday afternoon on Backpage.com.
The notice didn’t characterize or provide any details on the nature of the enforcement action.
It said that authorities planned to release information about the enforcement action later Friday.
Backpage.com lets users create posts to sell items, seek roommates, participate in forums, list upcoming events or advertise job openings.
But Backpage.com also has listings for adult escorts and other sexual services, and authorities say that advertising related to those services has been extremely lucrative.
Last week, in a ground-breaking win, the UK High Court ruled that forcing sex trade survivors to reveal past convictions was unlawful.
The ruling was handed down after a claim brought by three sex trade survivors who argued that the legislative scheme requiring them to disclose their convictions for prostitution discriminates against women and is contrary to the UK’s legal obligations regarding the trafficking of women.
All three of the claimants had been forced into the sex industry as teenagers, and as a result had multiple criminal convictions of soliciting and loitering. Claimant Fiona Broadfoot, who waived anonymity, recalled:
“I met a pimp aged 15 and two weeks later I was thrown into the violent and abusive world of prostitution. Rape became an occupational hazard but I was arrested, charged and criminalised for loitering for the purposes of being a common prostitute. After more than twenty years out of prostitution, I am still having to explain my criminal record to any prospective employer. It feels like explaining my history of abuse.”
Another survivor reflected on how the criminal convictions had impacted her life:
“It doesn’t matter what it is – trying to help out at my kids’ school or the local brownies’ coffee morning, trying to be a governor or a councillor, applying to education or training or employment – even volunteering in so many fields – with children, with the elderly, in care, with vulnerable people, with youth work, with social work – all need a DBS and then you get treated like some sort of pariah or sex offender! But it’s not fair – I never chose that life and I fought hard to get out of it but I’m always being pulled back to it as though that’s who I am but it’s not who I am.”
While the women forced into prostitution had spent their lives enduring the consequences of being sexually exploited, including the indignity of having to explain their convictions, the men involved were never arrested, Broadfoot pointed out.
“When I was arrested, the police referred to my pimp by his first name. Well, why didn’t they arrest him?” she said.
“Not one of those men who bought and used and abused me – even the ones who knew fine well I was a child when first put on the streets – has ever had to face the consequences of his actions.”
Karen Ingala Smith, the CEO of women’s charity nia, said,
“We feel strongly that these women should never have been convicted in the first place. Prostitution is symptomatic of women’s continued inequality and discrimination and a form of violence against women. These women were exploited and coerced and yet it is their lives, not those of their buyers and pimps, that were blighted with convictions. They should not have had to take up this fight, but they did and it is to the benefit of all those exploited in prostitution”.