Despite broadcasting objectifying and pornified representations of women, reinforcing sexist and harmful stereotypes about women and sexuality, and accusations of bullying and harassing young female staff, sex store Honey Birdette’s go-to refrain is that they are “empowering women”.

This claim is at odds with reality. Read on as we unpack the various ways that Honey Birdette disempowers women and girls. 

Ad Standards continues to transmits abusive advertiser responses to complainants via case reports

Does Ad Standards have a problem with women?

Ad Standards' bizarre ruling on sexual harassment ad

Ad Standards transmits abusive advertiser responses to complainants via case reports

Ad Standards still failing to grasp the concept of sexual objectification

According to the Courier Mail, Honey Birdette founder Eloise Monaghan is “incensed” that Ad Standards is investigating a complaint against an image on the sex shop's Instagram page. 

"Bubba Pizza has made the decision to cease the printing of pizza boxes with the term ‘ball and chain’ and will be withdrawing these boxes from circulation immediately."