Scrapped bikini rule sparks hope for 'end of sexism and objectification of women and girls in sport'

Overnight, Talitha Stone's #LetThemWearShorts petition victory attracted global media attention. Launched in July, the petition called on the International Handball Federation to dump its requirement for women beach handball players to compete in bikini bottoms and to allow them to wear shorts. Talitha announced a win last week after the IHF swapped bikinis for shorts in its updated Beach Handball Rules of the Game.  

Norwegian Handball Federation President Kåre Geir Lio has since told media that 'female players had told him they played better in the tight shorts, and were “very satisfied” with their new ability to choose the length'.

"How can I trust a charity to support me when they are receiving support from a company that actively damages women?”

In 2019 we first exposed Playboy-owned sex store Honey Birdette sexing up breast cancer for profit, utilising the logo of breast cancer charity McGrath Foundation to lend legitimacy to its sexual objectification of women.