Today a special guest post by Collective Shout member Ryl Harrison.
Ryl's experience and persistence with challenging Makita power tools on sexist advertising in their catalogues has shown results. Makita now appears to be stepping away from using sexist imagery in their advertising, although they’re not quite there yet. Read on to see how Ryl went about challenging Makita and what you can do to help. We agree with Ryl, it’s worth speaking up.Read more
What does Australia's Next Top Model think of its models?
The clue is in the advertising.Read more
As published on Melinda Tankard Reist's blog.
Good piece in The National Times today on ‘Lad’s Ads’, pointing out the raw sexism of the new Brut deodorant advertising campaign – a perfect case study in sexist advertising. Brut appears to be following in the footsteps of Unilever’s Lynx, which has turned objectification into an art form (all the while promoting Dove ‘real beauty’). Thanks Brut and Lynx for entrenching the notion that women are mindless objects for male sexual fantasies. Oh, and men? Perhaps find something else to spray yourselves with. These ads demean you too.Read more