City Beach selling sexism to 12-13 year olds

Unilever complains Collective Shout encouraged complaints

One woman's battle against porno and violent fashion

Last week we wrote about a tshirt brand, Nena and Pasadena. Nena and Pasadena objectify and degrade women on tshirts and market these items to teenage boys. Collective Shout supporters have been contacting Nena and Pasadena and the retailers that stock the brand. You can read the article and comments including Nena and Pasadena's dismissive responses here.

Just one week after Melinda Tankard Reist wrote about Woolworths promoting the Lynx Lodge, Woolworths has agreed to withdraw from the Lynx Lodge promotion. Lynx was holding a competition with Woolworths, where a winner will be the first to stay at the Lodge with seven friends. Collective Shout supporter Jade posted Woolworths response to the letter she sent them about the Lynx Lodge.

Speak out against sexist bikini track sprint

There has been a lot of media this week about the Gold Coast Turf club's idea to host a 'bikini race' where up to 150 women are released from horse stalls to compete for a $5000 prize. Contact details for racing Qld at the end of the post.

As reported in The Courier Mail

THE Gold Coast Turf Club will lock bikini-clad women in barrier stalls and run them down the straight, to mirror a horse race, as part of a new novelty event.

Lynx now include women in their range of products at the "Lynx Lodge."

We already know that Lynx produces some of the most sexist and degrading advertising you can find (or rather - finds you). So I'm not sure why I was surprised  to hear that Lynx is opening a resort called "The Lynx Lodge."

Today a special guest post by Collective Shout member Ryl Harrison.

Ryl's experience and persistence with challenging Makita power tools on sexist advertising in their catalogues has shown results. Makita now appears to be stepping  away from using sexist imagery in their advertising, although they’re not quite there yet. Read on to see how Ryl went about challenging Makita and what you can do to help. We agree with Ryl, it’s worth speaking up.

What does Australia's Next Top Model think of its models?

The clue is in the advertising.

As published on Melinda Tankard Reist's blog.

Good piece in The National Times today on ‘Lad’s Ads’, pointing out the raw sexism of the new Brut deodorant advertising campaign – a perfect case study in sexist advertising. Brut appears to be following in the footsteps of Unilever’s Lynx, which has turned objectification into an art form (all the while promoting Dove ‘real beauty’). Thanks Brut and Lynx for entrenching the notion that women are mindless objects for male sexual fantasies. Oh, and men? Perhaps find something else to spray yourselves with. These ads demean you too.