Ad Standards transmits abusive advertiser responses to complainants via case reports

Ad Standards still failing to grasp the concept of sexual objectification

According to the Courier Mail, Honey Birdette founder Eloise Monaghan is “incensed” that Ad Standards is investigating a complaint against an image on the sex shop's Instagram page. 

"Bubba Pizza has made the decision to cease the printing of pizza boxes with the term ‘ball and chain’ and will be withdrawing these boxes from circulation immediately."

“When you’ve had it up to here with the old ball and chain”

Yesterday, we received this image of a pizza box from Bubba Pizza, a Melbourne-based pizza franchise.  

The Ultra Tune brand has become synonymous with misogyny and sexist portrayals of women in its advertising over many years. We have documented the company’s use of degrading gender stereotypes, its vilification of women resulting in multiple Ad Standards’ rulings against it and the engagement of known perpetrators of sexual assault and domestic violence in the production of its ads. 

Ultra Tune's sexist ads were broadcast during the Australian Open, including the women's matches, serving to undermine the public's celebration of women in elite sport. 

Last month, we wrote to Craig Tiley, CEO of Tennis Australia and Tournament Director for the Australian Open, who is also a Male Champion of Change to "end everyday sexism", and asked him to inform Channel 9 that he did not want Ultra Tune to be represented as a sponsor of his tennis-related events. We have not received a response. 

Click here to read the full letter. 

See also:

SLAMMED! Sexist Ultra Tune ad broadcast during women’s tennis condemned

Why is a rapist fronting a major TV campaign?

Sexism, plastic surgery pressure, strip clubs and other reasons to boycott Ultra Tune

British lingerie brand Agent Provocateur, known for its sexualising ad campaigns, has released a commercial featuring elite female athletes in lingerie. The ad includes gymnast Georgia-Mae Fenton, climber Sasha Digiulian, pole vaulter Alysha Newman and hurdler and sprinter Queen Harrison Claye.

The ad shows slow panning shots of the women’s g-string clad backsides, close ups of women’s bouncing breasts and bodies, as well as footage of the women competing, still wearing lingerie. 

"In a world where lesbians are harassed and attacked for our sexuality, for not being available to men, this is a dangerous game to play with lesbian lives."

After we called out KFC for reinforcing gender stereotypes and their sexist grooming of boys, Collective Shout's own Melinda Liszewski was quoted in The New York Times.