Man is fully clothed, woman wears body paint and yet “The Board noted that the woman’s nipples are sufficiently covered by body paint . . .”Read more
Sign the petition to call on the ASB and the AANA to revise the Code of Ethics and stop letting Australian advertisers get away with sexism and objectification.
For years, the Advertising Standards Board (ASB) has turned a blind eye to sexism in advertising, because it’s not specifically mentioned in the advertisers’ Code of Ethics.
Take this recent ruling from the ASB on the demeaning and objectifying ‘Hot Girls Eat Free’ ads at a local Sydney pub. While the board noted the ad was ‘objectifying’, they added…
“However… the Code does not prohibit such advertising unless the advertising material could be considered to be discriminatory or vilifying.”
It’s simply unacceptable.
While our government is executing the ‘National Plan to Reduce Violence against Women and their Children’, we have a self-regulatory advertising system that gives the green light to sexism and objectification.
Join the call for a simple solution!
The research is clear that…
- Sexually objectifying portrayals of women are harmful – especially to young girls.
- Exposure can lead to higher levels of body dissatisfaction, greater support of sexist beliefs and greater tolerance of sexual violence toward women.
But the good news is, there’s a simple solution to this problem – the AANA simply needs to update their Code of Ethics to ensure advertisers are kept accountable for sexist and objectifying material.
Sign the petition below to call on the ASB and the AANA to revise the Code of Ethics and stop letting Australian advertisers get away with sexism and objectification.
Clothing retailer Gap has been accused of sexism over their latest kids collection. The advertising campaign features a little boy, labelled 'the scholar' wearing an Albert Einstein t-shirt, and a girl, the 'social butterfly' whose outfit is the 'talk of the playground'.Read more
Presently unpublishedRead more
The Ad Standards Board dismissed complaints against Cotton On's 'Brazilian' advertisements on social media. Read the case report below:
Originally published on The Conversation
Advertising and sex are two of the oldest professions in the world. Indeed, one of the earliest uses of advertising was to advertise sexual services; prostitutes in Ancient Greece carved ads into the soles of their sandals so that their footprints read: “Follow me”.
Sex and sexism, however, are different things. One is fun and most people do it at some time in their lives; the other is offensive and should never be done at all. But if recent events – from Eddie McGuire to Steve Price – are any indication, it seems sexism, like porn, is something you only know when you see it.
If you need to know how this plays out in advertising, the award-winning Game of Balls ad is sex-in-advertising. The Ultratune ads are sexism in advertising, as is the campaign using pre-teen models in sexualised poses to advertise dancewear.Read more
We've spent years dealing with Ad Standards, and in this time, we've seen the many flaws in the system- one we argue needs a complete upheaval. Of course, the industry likes things exactly the way they are. As the Australia Institute said in the Letting Children Be Children report, "… advertisers also have an interest in avoiding government scrutiny that may lead to stronger regulation of advertising in the interests of the general public…Self-regulation is a strategy that enables the industry to avoid such scrutiny."
We've made a list of flaws in the current system, and narrowed it down to 25.Read more
Will the NRL take a stand against sexploitation events hijacking its brand?Read more
Another sexploitation event: Women treated as objects of sexual recreation at Adelaide Victory venue
[*Update: FFSA have replied. Their response is posted at the bottom of the article.]
A few weeks ago we wrote an article on SBS about a local South Australian soccer club hosting a men's night complete with strippers down at the club. The event sparked a lot of discussion on our Facebook page and in response we wrote this piece highlighting some of the main issues with a men's sporting club participating in the purchase of sexual services.
Only a matter of weeks later, we have learned about yet another South Australian club venue hosting a similar event - and they may have gotten away with it if the so-called 'Adult Entertainment' agency had not posted a photo from the night on Instagram, complete with the club's logo in the background.Read more