Warning - this post contains some graphic images
After two years calling on City Beach to adopt corporate responsibility and withdraw their porn themed clothing range, Collective Shout recently held demonstrations outside two City Beach stores.
Unilever complains Collective Shout encouraged complaints
The Advertising Standards Board have upheld complaints against Lynx's sexist 'Rules of Rugby' advertisement.
The advertisement was supposedly created to educate men about the rules of Rugby Union. It is of course just another excuse for Lynx to objectify women. It would appear that objectification is Lynx's one and only marketing strategy. We've written about this before.
One woman's battle against porno and violent fashion
HRC needs to take stronger action on images which contribute to harassment and excuse violence
Last month I wrote about Caitlin Roper’s campaign against pornographic t.shirts and featured an interview with the young Western Australian woman and sociologist Michael Flood on the subject. One of Collective Shout’s most active members, Caitlin had attracted a list of heavy hitters –including Noni Hazlehurst, Steve Biddulph and Dr Joe Tucci - to a statement condemning the proliferation of porn-themed shirts and calling on retailers to choose corporate responsibility over profiting from hyper-sexualised and violent images. Caitlin also recently wrote to leading asking them not to stock these t.shirts. One reply was received, from Bernie Brookes, CEO of Myer, who wrote: “I have copied and circulated your information to our product designers, developers and buyers to assist them in the understanding of the Collective Shout’s stance.” Not exactly what you’d call a commitment, but at least he’s responded. Caitlin is justifiably frustrated. She said in an email:Read more
Last week we wrote about a tshirt brand, Nena and Pasadena. Nena and Pasadena objectify and degrade women on tshirts and market these items to teenage boys. Collective Shout supporters have been contacting Nena and Pasadena and the retailers that stock the brand. You can read the article and comments including Nena and Pasadena's dismissive responses here.Read more
Just one week after Melinda Tankard Reist wrote about Woolworths promoting the Lynx Lodge, Woolworths has agreed to withdraw from the Lynx Lodge promotion. Lynx was holding a competition with Woolworths, where a winner will be the first to stay at the Lodge with seven friends. Collective Shout supporter Jade posted Woolworths response to the letter she sent them about the Lynx Lodge.Read more
Speak out against sexist bikini track sprint
There has been a lot of media this week about the Gold Coast Turf club's idea to host a 'bikini race' where up to 150 women are released from horse stalls to compete for a $5000 prize. Contact details for racing Qld at the end of the post.
THE Gold Coast Turf Club will lock bikini-clad women in barrier stalls and run them down the straight, to mirror a horse race, as part of a new novelty event.Read more
Lynx now include women in their range of products at the "Lynx Lodge."
We already know that Lynx produces some of the most sexist and degrading advertising you can find (or rather - finds you). So I'm not sure why I was surprised to hear that Lynx is opening a resort called "The Lynx Lodge."Read more
Today a special guest post by Collective Shout member Ryl Harrison.
Ryl's experience and persistence with challenging Makita power tools on sexist advertising in their catalogues has shown results. Makita now appears to be stepping away from using sexist imagery in their advertising, although they’re not quite there yet. Read on to see how Ryl went about challenging Makita and what you can do to help. We agree with Ryl, it’s worth speaking up.Read more
What does Australia's Next Top Model think of its models?
The clue is in the advertising.Read more