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Pages tagged "sexist ads"


SLAMMED! Sexist Ultra Tune ad broadcast during women’s tennis condemned

Posted on News by Coralie Alison · January 28, 2020 10:41 AM

Ultra Tune has launched its latest "unexpected situations" TV ad to advertise its roadside assistance service. The ad, a knock-off of 1990’s action drama Baywatch, opens with Warwick Capper ogling Pamela Anderson who starred in the series from 1992-1997.

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KFC issues non-apology over sexist ad

Posted on News by Coralie Alison · January 22, 2020 9:46 AM

KFC has issued a non-apology: In a short statement issued on Tuesday, KFC said: “We apologise if anyone was offended by our latest commercial. Our intention was not to stereotype women and young boys in a negative light.”

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Sexist grooming of boys - brought to you by KFC

Posted on News by Melinda Liszewski · January 15, 2020 6:56 PM · 2 reactions

KFC stereotypes women - and young boys - in new TV ad

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Why is a rapist fronting a major TV campaign?

Posted on News · January 29, 2018 9:26 AM

The decision by Ultra Tune to hire rapist and woman basher Mike Tyson to flog its products, Channel 7 to air the advertisement and Tennis Australia to allow the 30-second promotion’s broadcast during the Australian Open is as dangerous as it is ethically and morally repugnant.

Mike Tyson’s appalling history with women has been well documented, so it’s highly unlikely the people behind these organisations are not aware of the former heavyweight boxing champion’s bloody past.

He was convicted of raping teenager Desiree Washington in 1991, spending three years behind bars for this crime.

Tyson also subjected his former wife Robin Givens to extreme brutality during their marriage, even having the gall to boast about bashing her in his biography.

“It was when I fought Robin in Steve Lott’s apartment. She really offended me and I went BAM. She flew backwards, hitting every wall in the apartment. That was the best punch I’ve ever thrown in my entire life,” Tyson says in Fire and Fear: The Inside Story of Mike Tyson.

Tyson has also told media outlets about beating up female sex workers he had hired.

Yet, despite all this, Ultra Tune and its CEO Sean Buckley decided the 52-year-old thug was the perfect person to front an advertisement that is being broadcast into millions of lounge rooms during one of Australia’s greatest sporting events.

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Pic: Ultra Tune owner Sean Buckley (left) Australian models Jasmine Rainbow, Tyana Hansen and Parnia Porsche, Mike Tyson and Ultra Tune marketing manager Rod Cedaro at the TV commercial shoot in Las Vegas last year. (Pic: Arthur St. George)

To add insult to injury, Channel Seven profits from this normalisation of violence by running the advert during the Australian Open broadcast and Tennis Australia stands idly by, failing to call out its major broadcast partner for broadcasting a rapist into our homes.

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Ultra Tune defends ‘sexist’ Mike Tyson ad

Posted on News · January 18, 2018 8:07 AM

A CAR servicing giant has defended a controversial new ad starring Mike Tyson even though the star said he thinks it is “a little bit sexist”.

A NEW ad being beamed into homes across the country during the Australian Open has been criticised for being “sexist” and “implying women are completely stupid”.

The 45-second commercial for Ultra Tune is so controversial, even its star boxing legend Mike Tyson has admitted it’s “a little bit sexist”.

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But despite all this, the car service giant’s executive chairman Sean Buckley has defended the skit. In fact, he says, he’s had mostly positive feedback.

“There’s no sexism in the ad,” Mr Buckley told news.com.au.

“Is it sexism that the head (ambassador) of David Jones is Megan Gale? Is it sexism that Jennifer Hawkins is the brand ambassador for Myer? Is it sexism that Victoria’s Secret has supermodels?

“We get targeted because we put some attractive girls in a commercial and we’re sexist. Why single us out? Because we’re a male oriented car servicing company doing something a little bit different.”

Since launching the ad on Channel 7 during the Australian Open and promoting via its social media accounts, Ultra Tune has received hundreds of comments from viewers weighing in.

Alongside comments that praise it as “hilarious”, there are several examples of negative feedback.

“Blatantly overt sexism, implying women are completely stupid behind the wheel. Their ads just paint female out to be stupid,” one Facebook user wrote.

“This will not be popular with women,” another suggested.

As well as Ultra Tune’s portrayal of women, questions have been raised about the decision to feature Tyson — a convicted sex offender — in the campaign.

“Hey Ultra Tune. Great ad campaign. Just not entirely sure that, considering the current mood and moment, convicted rapist and serial abuser was not the right guy for the job,” a man commented on the company’s Facebook page.

Asked about whether any more considerations should have been made about the ad considering the current focus on sexism following allegations against Hollywood heavyweight Harvey Weinstein, Mr Buckley said it was “illogical” to link his ad with the movement.

“As to Oprah and the #MeToo movement, I don’t see that ad being disempowering to women. I think it’s a storm in a teacup,” he said.

“Maybe some of the other ads we ran might have some sexism in them, but this one certainly doesn’t.”

Mr Buckley conceded there had been some complaints about Tyson’s background, but said there had been “no complaints of sexism at all” made officially about the ad.

He said commentary about sexism came only from a “vocal minority”.

“A lot of the feedback we’re getting is that people are getting sick of this vocal minority standing up and trying to pretend they represent all the women around the world. This vocal minority trying to control the group is a minority group,” he said.

Mr Buckley said the ad, and all had been run by the Advertising Standards Bureau and granted prime time viewing spots on free to air television with PG rating Australia-Wide.

The Advertising Standards Bureau confirmed with news.com.au a “small number of complaints” had been received about the Mike Tyson ad.

Read full article here.

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