Women working in food services are prone to sexual harassment. The 2018 National Survey on Workplace Sexual Harassment report found that people employed in accommodation and food services - 60 per cent of whom were women - were "overrepresented as victims of workplace sexual harassment”. A 2019 survey of Shop, Distributive and Allied Employees’ Association members - a group made up primarily of employees from the retail, fast-food and warehouse sectors - showed that nearly half of women had experienced workplace sexual harassment.
Last week KFC gushed about its partnership with icare for a staff-education program aimed at equipping staff with skills to de-escalate customer abuse and reducing its prevalence. Background data confirms that for workers in the fast-food sector, customer abuse is the norm, and is experienced more widely by female workers than male workers.
We know that abuse is borne out of disrespect, and so it’s reasonable to view customer abuse - abuse that tends to affect women more prevalently than men - as another symptom of societal-level disrespect for women. When other research confirms that gender stereotypes and sexually objectifying representations of women in media and advertising diminish our view of and value for women, we’re hard-pressed to understand why - at the same time it invests in employee empowerment - KFC would use casual sexism to flog chicken.
icare’s pilot program involving KFC reportedly resulted in a 48% reduction in cases of customer abuse. But in the wake of KFC’s cataclysmic advertising fail, do young, female employees in KFC outlets have reason to feel empowered at work? KFC has sent the message to men and boys everywhere that ogling a woman’s breasts - an act of sexual harassment - is just a natural, normal thing to do. The message to women and girls? To borrow a pun from another KFC ad campaign, ‘Bucket. Why not?’ - just go with it. This is the antithesis of the message of respect-based, anti-harassment training programs which instruct victims and onlookers to speak out against harassment.
It is always good to provide workers with skills to manage the spectrum of customer misconduct, but young women should not be expected to absorb the consequences of a nationwide ad campaign where sexual objectification and sexual harassment of young women is the punchline.
How can young women feel respected by their employer when KFC is contributing to the very problems they are trying to solve with a "respect and resilience" program? Will they be safe at work when men like this walk through the door?
If KFC has - as it claims - genuine interest in the well-being of young people and empowering its staff, it will retract the ad and commit to marketing its products without endorsing sexual harassment and perpetuating antiquated sexist narratives that contribute to a culture of disrespect for women.
(Addressed to Instagram Global Head of Policy)
December 4, 2019
Widespread predation of underage girls on Instagram
We have identified and collected hundreds of comments posted by men on the Instagram pages of underage girls between August and the time of writing. These include grooming-style comments, sexually harassing comments, requests for sexualised content (including nudes), requests for direct messages and for images to be sent via DM. Large numbers of comments are porn-themed. Men describe in explicit detail sexual abuse fantasies involving the underage girls whose identities and locations are often exposed, placing them at risk of further sexual exploitation. (We have compiled some of the most graphic comments here.)
Inadequate tools for keeping children safe
These predatory comments exist in plain view, unmoderated and unremoved. In some cases they have remained for more than a year - including on posts of girls as young as 4-years- old. Our reports to Instagram are often dismissed as not violating its ‘community guidelines’. Recent examples of dimissed comments include: (on a 13-year-old girl’s post) ‘Omg i sooooo wanna (emoji denoting) lick your (emoji denoting) pussy n (emoji dentoing) ass’; (on a child advertising underwear) ‘Ok im going out of line you put it on i take it off’; ( on a 9- year-old girl’s post) ‘please open your legs’ + emojis including kiss-lips; (various comments on underage girls’ posts) eggplant/peach/cucumber/squirt emojis denoting sexual acts. If these comments are not deemed in violation of whatever standards you use to determine whether content you host is in breach or not, perhaps those standards need to be revised?
There is also a serious shortcoming in Instagram’s reporting system. While comments can be reported as ‘harassment/bullying’ or as ‘violence/threat of violence’, there is no option which properly conveys the serious predatory and grooming nature of these comments. Instagram’s reporting system should include “sexualised/predatory/grooming comment directed at a minor” as its own category.
Instagram also needs to take action to prohibit adults from using ‘live’ posts to contact minors. We have viewed a 13-year-old girl’s live posts during which she was bombarded with sexual comments including a request for sex, questions about her underwear, a man telling her he wanted her to give him an erection, another saying he would pay to meet her and others pressuring her to remove her shoes and show her feet.
We note your statement about having “proactive technology” to keep the platform free from content that is harmful to children. Whatever methods Instagram has employed to date are insufficient for dealing with the rampant predation of children that we have documented. (Our response to Facebook’s official statement here.)
Instagram connects predators to children
Instagram is catering to the fantasy and fetishises of child predators. Through its ‘explore’ feature it directly connects predators with more underage girls. This appears to go directly against your own policies prohibiting content which endangers or exploits children . Regardless of the intended purposes of this feature, the reality is that it results in pointing predators directly to the girls they are preying on (virtually or in real life). Instagram should stop its ‘explore’ feature from promoting minors’ pages and connecting predators with children.
We have documented several Instagram pages devoted to republishing images of girls and young women in bikinis or in various modeling, gymnastics or dance poses. Posts on these pages frequently tag the child’s account with captions instructing others to follow the child. Some pages mix images of very young girls with porn-themed and pin-up style images of older teens and young women. These accounts serve as magnets for predators pointing them directly to more children. Instagram has responded to our reports of these accounts that they do not go against ‘community standards’. Instagram should properly investigate these parasite pages. Your company should also prohibit the republishing of images of children on pages that also feature pornified images of adults.
Instagram serves as supplier for pedophile forums
We have documented the names of hundreds of underage models, gymnasts and dancers on pedophile forums. We’ve reviewed a selection of the profile pages and found that every one contains direct links to the child’s Instagram account/s. We’ve also reviewed several forum pages and have evidence that Instagram is the primary source of images shared to the forums where men write explicitly about sex-abuse acts they’d like to carry out on individual girls. We have evidence of an individual commenting on an underage girl’s Instagram post to direct others to the forums.
Instagram accounts used to promote sale of images/videos of children
Some underage girls’ accounts are used to advertise monetised website subscriptions where men purchase exclusive photos and videos of children. Other accounts promote links to personal web pages where fans can purchase posters, calendars and photo/video packages. Underage girls also use Instagram to promote accounts on other social media platforms where sexualised content is under even less scrutiny, placing minors in further danger of being targeted by predators. We believe that Instagram must cease acting as an advertising service for individuals selling images/videos of minors.
The evidence we have gathered demonstrates the sexual exploitation of underage girls on Instagram. Your company is allowing predators almost unfettered access to them. Content hosted on your platform violates their right to grow up free from activity that harms them (United Nations Convention on the Rights of the Child, Article 36). Because of how common predatory behaviour has now become on Instagram, girls learn to think of it as normal which sets them up for even more harm.
We urge Instagram to prioritise this issue and act in a way that places the wellbeing of vulnerable young people above the interests of predators and reflects accepted standards of corporate social responsibility and ethical behaviour.
- Revise ‘Community Standards’ so that all sexualised, predatory and grooming-style comments (text, slang, short-hand, hashtags, emojis and graphics) qualify as violations.
- Add ‘sexualised/predatory/grooming comment directed at a minor’ as a reporting category.
- Prohibit adults from using ‘live’ posts to contact minors.
- Update Instagram’s system used to detect and remove sexualised, predatory comments.
- Recognising that Instagram serves as a supply source of images of children for web-based pedophile forums, update all relevant policies, guidelines and help documents (including ‘A Parent’s Guide to Instagram’) so that users are properly informed of the risks of sharing images of children to the platform.
- Stop the ‘explore’ feature from promoting minors’ pages and connecting predators with children.
- Investigate parasite pages that are exclusively devoted to republishing photos of minors, deleting pages where children are sexualised, harassed, groomed or where any type of predatory comments/behaviour is displayed.
- Prohibit the republishing of images of minors on Instagram pages that also feature porn-style images of adults.
Pizza Hub logo and colour scheme deliberate Pornhub copyRead more
"Breast cancer awareness" or brand awareness?Read more
General Pants has a long history of using sexist and sexually objectifying advertising to sell its merchandise. Their latest ad campaign, in store windows across the country, shows that nothing much has changed.
This is not the first time General Pants has sexually objectified women, or used topless women to promote their products. The youth retailer first came to our attention after featuring pole dancers in their shop window display in Melbourne's Bourke Street store.
In 2011, General Pants management instructed underage staff to wear “I love sex” badges that made them feel embarrassed and uncomfortable.
General Pants then displayed large images of topless women being stripped from behind by an unseen man. Some of these images were framed as large keyholes to suggest the women were being spied on.
A short time later, a supporter alerted us to the store’s change room wallpaper, featuring an array of images advertising pornography and prostitution.
In 2014, General Pants window displays featured sexualised images of young, bikini clad women in the bath alongside the slogan ‘Wet Dreams’.
In 2016, their advertising featured topless and semi-naked women alongside fully clothed men.
The research is clear- exposure to these sort of everyday sexualised images of women has a range of negative impacts, including greater body dissatisfaction and self-objectification in women, greater support of sexist beliefs and a greater tolerance of violence against women, as well as leading both men and women to have a diminished view of women’s competence, morality and humanity.
The ongoing sexualising and objectifying treatment of women by companies like General Pants contributes to real-world harms for women and girls- why is this advertising still permitted?
Ad industry self-regulation in Australia is a failure. In the lead up to the election, we are calling on supporters to contact their local candidates and ask them to support a new regulatory regime to ensure public spaces are free from sexualised and sexually objectifying images that harm women and children.
Riley Reynolds who recruited ‘Barely legal’ teenage models may also face criminal charges
"Every day, a new girl turns 18…Every day, a new girl…I will never run out." - Riley ReynoldsRead more
Free from ‘toxic chemicals.’ Not free from toxic messages
Last week, 15 girls aged 14-16, and involved with Fusion Mornington Peninsula’s Real Girls program, took on Australian make-up and skincare brand Frank Body over its lip and cheek ‘Send Nudes’ product.Read more
According to the New York Times, NFL cheerleaders were required to pose nude and act as escorts for male sponsors.
Photo: Patrick Smith, Getty Images
In a calendar shoot in 2013, cheerleaders had been required to pose topless or only in body paint while a group of male sponsors and FedExField suite holders watched.
At the completion of the calendar photoshoot, nine of the women were told they had been “chosen” by men to be their escorts to a nightclub and to get ready. Some of the women reportedly began to cry.
While they were not instructed to have sex with the sponsors, some women said they felt they were being “pimped out”.
“They weren’t putting a gun to our heads, but it was mandatory for us to go. We weren’t asked, we were told. Other girls were devastated because we knew exactly what she was doing.”
“It’s just not right to send cheerleaders out with strange men when some of the girls clearly don’t want to go.
“But unfortunately, I feel like it won’t change until something terrible happens, like a girl is assaulted in some way, or raped. I think teams will start paying attention to this only when it’s too late.”
This disturbing culture of sexism and discrimination with the NFL includes a “hot or not” game on the Washington NFL team’s website, where players can rate and evaluate the women’s physical appearance. Cheerleaders barely earn minimum wage, and are not permitted to socialise with team players:
Cheerleaders are told not to dine in the same restaurant as players, or speak to them in any detail. If a Saints cheerleader enters a restaurant and a player is already there, she must leave. If a cheerleader is in a restaurant and a player arrives afterward, she must leave. There are nearly 2,000 players in the N.F.L., and many of them use pseudonyms on social media. Cheerleaders must find a way to block each one, while players have no limits on who can follow them.
A screengrab of the Redskins website, with the “hot or not” game.
See also: Washington Redskins Cheerleaders Describe Topless Photo Shoot and Uneasy Night Out- New York Times
It was in 2013 that women’s surf brand Roxy was slammed for their sexist “all sex no surf” Pro Biarritz trailer. The video, a promotion for the upcoming women’s surf competition, featured a faceless and half-naked woman writhing around on a bed, stripping off and entering the shower and catching zero waves.
Three time women’s world longboard champion Cori Schumacher started a petition that attracted over 22,000 signatures, calling on the brand to stop sexualising women in their marketing and advertising:
Recently, Roxy released a trailer for the 2013 Roxy Biarritz Pro contest that showcases a style of marketing women’s surfing that is not conducive to a healthy, empowered vision of women. Instead of women surfers being presented as an alternative to the sexualisation and objectification of women in the culture-at-large, this campaign succumbs to the lazy marketing that is already so prevalent.
As the most visible and well-known women’s surf brand, Roxy has a unique opportunity to truly make a difference in how women and girls are represented in the world.
We ask that you stop the sexualisation of women in your marketing and advertising and instead, help to present women surfers in a light that women can be proud to be associated with and young girls can truly admire.
Five years later, Roxy have launched a new global campaign, entitled ‘Make Wave, Move Mountains’ to “promote a message of strength and support to young women of any age, sport, or dream.”
Roxy is not the only brand making major changes. In 2016 Unilever, the company that owns Lynx, a brand of men’s deodorant with a long history of sexist advertising, released the following statement from Chief Marketing Officer Keith Weed:
“The time is right for us as an industry to challenge and change how we portray gender in our advertising. Our industry spends billions of dollars annually shaping perceptions and we have a responsibility to use this power in a positive manner.”
Photo: A compilation of sexist Lynx ads over the years.
Just last year, burger joint Carl’s Jr, with a reputation for sexually exploiting women in their porn-inspired commercials, claimed they were changing their ways, ditching the sexualisation of women and instead focusing on ingredients and taste.
This change of direction in advertising from a range of brands is evidence of a greater cultural shift that is underway, one in which sexism and the exploitation of women to sell products and services is no longer tolerated. Corporates are starting to recognise that sexual exploitation does not necessarily sell.
These changes are in large part because of those of us who have consistently challenged the sexualisation and objectification of women and girls in media, advertising and popular culture. As always, thank you for your ongoing support and let’s continue keeping up the pressure!
Experts advise parents to have their eyes wide open in this digital age, as sexual predators are targeting children through Social media apps.
The rise of social media has made the threat of online child grooming easier, resulting in high prevalence of sexual exploitation. Experts have advised that parents need to stay up-to-date with mobile apps to be prepared for potential threats. It has become more apparent that sexual predators and paedophiles have been using social media to groom children and teens, preying on kid’s attachment to their favourite mobile and computer apps.
‘Grooming’ is when a person manipulates a child for sexual purposes, by building an emotional connection to gain their trust. The process may start with sending pornographic images to the child, ‘normalising’ sexual activities, to eventually moving on to requesting naked images or perform a sex act on a webcam.Read more