The Ultra Tune brand has become synonymous with misogyny and sexist portrayals of women in its advertising over many years. We have documented the company’s use of degrading gender stereotypes, its vilification of women resulting in multiple Ad Standards’ rulings against it and the engagement of known perpetrators of sexual assault and domestic violence in the production of its ads. 

Ultra Tune's sexist ads were broadcast during the Australian Open, including the women's matches, serving to undermine the public's celebration of women in elite sport. 

Last month, we wrote to Craig Tiley, CEO of Tennis Australia and Tournament Director for the Australian Open, who is also a Male Champion of Change to "end everyday sexism", and asked him to inform Channel 9 that he did not want Ultra Tune to be represented as a sponsor of his tennis-related events. We have not received a response. 

Click here to read the full letter. 

See also:

SLAMMED! Sexist Ultra Tune ad broadcast during women’s tennis condemned

Why is a rapist fronting a major TV campaign?

Sexism, plastic surgery pressure, strip clubs and other reasons to boycott Ultra Tune

British lingerie brand Agent Provocateur, known for its sexualising ad campaigns, has released a commercial featuring elite female athletes in lingerie. The ad includes gymnast Georgia-Mae Fenton, climber Sasha Digiulian, pole vaulter Alysha Newman and hurdler and sprinter Queen Harrison Claye.

The ad shows slow panning shots of the women’s g-string clad backsides, close ups of women’s bouncing breasts and bodies, as well as footage of the women competing, still wearing lingerie. 

For years, Honey Birdette sex shops have relied on sexist and objectifying representations of women to flog their products, despite claiming to empower women.

But far from “female empowerment”, Honey Birdette portrayals of women headless, faceless, bound, chained and objectified convey the exact opposite- the sexualised subjugation of women.

Women working in food services are prone to sexual harassment.  The 2018 National Survey on Workplace Sexual Harassment report found that people employed in accommodation and food services - 60 per cent of whom were women - were "overrepresented as victims of workplace sexual harassment”.  A 2019 survey of Shop, Distributive and Allied Employees’ Association members - a group made up primarily of employees from the retail, fast-food and warehouse sectors - showed that nearly half of women had experienced workplace sexual harassment.

Last week KFC gushed about its partnership with icare for a staff-education program aimed at equipping staff with skills to de-escalate customer abuse and reducing its prevalence. Background data confirms that for workers in the fast-food sector, customer abuse is the norm, and is experienced more widely by female workers than male workers.

We know that abuse is borne out of disrespect, and so it’s reasonable to view customer abuse - abuse that tends to affect women more prevalently than men - as another symptom of societal-level disrespect for women. When other research confirms that gender stereotypes and sexually objectifying representations of women in media and advertising diminish our view of and value for women, we’re hard-pressed to understand why - at the same time it invests in employee empowerment - KFC would use casual sexism to flog chicken. 

icare’s pilot program involving KFC reportedly resulted in a 48% reduction in cases of customer abuse. But in the wake of KFC’s cataclysmic advertising fail, do young, female employees in KFC outlets have reason to feel empowered at work? KFC has sent the message to men and boys everywhere that ogling a woman’s breasts - an act of sexual harassment - is just a natural, normal thing to do. The message to women and girls? To borrow a pun from another KFC ad campaign, ‘Bucket. Why not?’ - just go with it. This is the antithesis of the message of respect-based, anti-harassment training programs which instruct victims and onlookers to speak out against harassment. 

It is always good to provide workers with skills to manage the spectrum of customer misconduct, but young women should not be expected to absorb the consequences of a nationwide ad campaign where sexual objectification and sexual harassment of young women is the punchline. 

How can young women feel respected by their employer when KFC is contributing to the very problems they are trying to solve with a "respect and resilience" program? Will they be safe at work when men like this walk through the door?

If KFC has - as it claims - genuine interest in the well-being of young people and empowering its staff, it will retract the ad and commit to marketing its products without endorsing sexual harassment and perpetuating antiquated sexist narratives that contribute to a culture of disrespect for women. 

See also:

Attitudes shape behaviour: men defend sexist KFC ad with onslaught of misogynistic abuse

KFC issues non-apology over sexist ad

KFC serves up buckets of sexism

Sexist grooming of boys - brought to you by KFC

Submission on National Inquiry into Workplace Sexual Harassment

(Addressed to Instagram Global Head of Policy)

December 4, 2019

Widespread predation of underage girls on Instagram 

We have identified and collected hundreds of comments posted by men on the Instagram pages of underage girls between August and the time of writing. These include grooming-style comments, sexually harassing comments, requests for sexualised content (including nudes), requests for direct messages and for images to be sent via DM. Large numbers of comments are porn-themed. Men describe in explicit detail sexual abuse fantasies involving the underage girls whose identities and locations are often exposed, placing them at risk of further sexual exploitation. (We have compiled some of the most graphic comments here.) 

Inadequate tools for keeping children safe

These predatory comments exist in plain view, unmoderated and unremoved. In some cases they have remained for more than a year - including on posts of girls as young as 4-years- old. Our reports to Instagram are often dismissed as not violating its ‘community guidelines’. Recent examples of dimissed comments include: (on a 13-year-old girl’s post) ‘Omg i sooooo wanna (emoji denoting) lick your (emoji denoting) pussy n (emoji dentoing) ass’; (on a child advertising underwear) ‘Ok im going out of line you put it on i take it off’; ( on a 9- year-old girl’s post) ‘please open your legs’ + emojis including kiss-lips; (various comments on underage girls’ posts) eggplant/peach/cucumber/squirt emojis denoting sexual acts. If these comments are not deemed in violation of whatever standards you use to determine whether content you host is in breach or not, perhaps those standards need to be revised? 

There is also a serious shortcoming in Instagram’s reporting system. While comments can be reported as ‘harassment/bullying’ or as ‘violence/threat of violence’, there is no option which properly conveys the serious predatory and grooming nature of these comments. Instagram’s reporting system should include “sexualised/predatory/grooming comment directed at a minor” as its own category. 

Instagram also needs to take action to prohibit adults from using ‘live’ posts to contact minors. We have viewed a 13-year-old girl’s live posts during which she was bombarded with sexual comments including a request for sex, questions about her underwear, a man telling her he wanted her to give him an erection, another saying he would pay to meet her and others pressuring her to remove her shoes and show her feet. 

We note your statement about having “proactive technology” to keep the platform free from content that is harmful to children. Whatever methods Instagram has employed to date are insufficient for dealing with the rampant predation of children that we have documented. (Our response to Facebook’s official statement here.)

Instagram connects predators to children

Instagram is catering to the fantasy and fetishises of child predators. Through its ‘explore’ feature it directly connects predators with more underage girls. This appears to go directly against your own policies prohibiting content which endangers or exploits children . Regardless of the intended purposes of this feature, the reality is that it results in pointing predators directly to the girls they are preying on (virtually or in real life). Instagram should stop its ‘explore’ feature from promoting minors’ pages and connecting predators with children.

Parasite accounts

We have documented several Instagram pages devoted to republishing images of girls and young women in bikinis or in various modeling, gymnastics or dance poses. Posts on these pages frequently tag the child’s account with captions instructing others to follow the child. Some pages mix images of very young girls with porn-themed and pin-up style images of older teens and young women. These accounts serve as magnets for predators pointing them directly to more children. Instagram has responded to our reports of these accounts that they do not go against ‘community standards’. Instagram should properly investigate these parasite pages. Your company should also prohibit the republishing of images of children on pages that also feature pornified images of adults. 

Instagram serves as supplier for pedophile forums

We have documented the names of hundreds of underage models, gymnasts and dancers on pedophile forums. We’ve reviewed a selection of the profile pages and found that every one contains direct links to the child’s Instagram account/s. We’ve also reviewed several forum pages and have evidence that Instagram is the primary source of images shared to the forums where men write explicitly about sex-abuse acts they’d like to carry out on individual girls. We have evidence of an individual commenting on an underage girl’s Instagram post to direct others to the forums. 

Instagram accounts used to promote sale of images/videos of children

Some underage girls’ accounts are used to advertise monetised website subscriptions where men purchase exclusive photos and videos of children. Other accounts promote links to personal web pages where fans can purchase posters, calendars and photo/video packages. Underage girls also use Instagram to promote accounts on other social media platforms where sexualised content is under even less scrutiny, placing minors in further danger of being targeted by predators.  We believe that Instagram must cease acting as an advertising service for individuals selling images/videos of minors.

Conclusion

The evidence we have gathered demonstrates the sexual exploitation of underage girls on Instagram. Your company is allowing predators almost unfettered access to them.  Content hosted on your platform violates their right to grow up free from activity that harms them (United Nations Convention on the Rights of the Child, Article 36). Because of how common predatory behaviour has now become on Instagram, girls learn to think of it as normal which sets them up for even more harm.

We urge Instagram to prioritise this issue and act in a way that places the wellbeing of vulnerable young people above the interests of predators and reflects accepted standards of corporate social responsibility and ethical behaviour.

Recommendations

• Revise ‘Community Standards’ so that all sexualised, predatory and grooming-style comments (text, slang, short-hand, hashtags, emojis and graphics) qualify as violations.
• Add ‘sexualised/predatory/grooming comment directed at a minor’ as a reporting category. 
• Prohibit adults from using ‘live’ posts to contact minors.
• Update Instagram’s system used to detect and remove sexualised, predatory comments.
• Recognising that Instagram serves as a supply source of images of children for web-based pedophile forums, update all relevant policies, guidelines and help documents (including ‘A Parent’s Guide to Instagram’) so that users are properly informed of the risks of sharing images of children to the platform.
• Stop the ‘explore’ feature from promoting minors’ pages and connecting predators with children.
• Investigate parasite pages that are exclusively devoted to republishing photos of minors, deleting pages where children are sexualised, harassed, groomed or where any type of predatory comments/behaviour is displayed.  
• Prohibit the republishing of images of minors on Instagram pages that also feature porn-style images of adults. 

See also:

No Facebook, you're not doing enough to protect children.

Why is Instagram letting men share sexual fantasies about 7 year old girls?

Predators Paradise: girls are sexually exploited on Instagram

I was so concerned about porn-themed portrayals of young girls on Instagram I reported to police

eSafety commissioner backs Collective Shout's call for Instagram overhaul

A day of the girl on Instagram: posed, exposed and at risk

‘Sexy girl’: How Instagram allows the offering of young girls as fetishised flesh

Pizza Hub logo and colour scheme deliberate Pornhub copy

"Breast cancer awareness" or brand awareness? 

General Pants has a long history of using sexist and sexually objectifying advertising to sell its merchandise. Their latest ad campaign, in store windows across the country, shows that nothing much has changed.

This is not the first time General Pants has sexually objectified women, or used topless women to promote their products. The youth retailer first came to our attention after featuring pole dancers in their shop window display in Melbourne's Bourke Street store.

In 2011, General Pants management instructed underage staff to wear “I love sex” badges that made them feel embarrassed and uncomfortable.

General Pants then displayed large images of topless women being stripped from behind by an unseen man. Some of these images were framed as large keyholes to suggest the women were being spied on.

A short time later, a supporter alerted us to the store’s change room wallpaper, featuring an array of images advertising pornography and prostitution.

In 2014, General Pants window displays featured sexualised images of young, bikini clad women in the bath alongside the slogan ‘Wet Dreams’.

In 2016, their advertising featured topless and semi-naked women alongside fully clothed men.

The research is clear- exposure to these sort of everyday sexualised images of women has a range of negative impacts, including greater body dissatisfaction and self-objectification in women, greater support of sexist beliefs and a greater tolerance of violence against women, as well as leading both men and women to have a diminished view of women’s competence, morality and humanity.

The ongoing sexualising and objectifying treatment of women by companies like General Pants contributes to real-world harms for women and girls- why is this advertising still permitted?

Ad industry self-regulation in Australia is a failure. In the lead up to the election, we are calling on supporters to contact their local candidates and ask them to support a new regulatory regime to ensure public spaces are free from sexualised and sexually objectifying images that harm women and children.

See also:

Write to your MP

General Pants sexploitation undermines anti-violence against women initiatives

25 Reasons Why Ad Industry Self-Regulation is a Disaster

Riley Reynolds who recruited ‘Barely legal’ teenage models may also face criminal charges

"Every day, a new girl turns 18…Every day, a new girl…I will never run out." - Riley Reynolds

Free from ‘toxic chemicals.’ Not free from toxic messages

Last week, 15 girls aged 14-16, and involved with Fusion Mornington Peninsula’s Real Girls program, took on Australian make-up and skincare brand Frank Body over its lip and cheek ‘Send Nudes’ product.