In a response to community pressure, the code has been improved to better regulate the way sexual appeal is used in advertising.
The Australian Association of National Advertisers (AANA) has updated its Code of Ethics to “better align with community expectations” around using sexual appeal in advertising.
Previously, the Code prohibited advertising which relied on “exploitative and degrading” sexual appeal – meaning a brand had to be found guilty of both exploitative and degrading to be banned.Read more
Stealthing is accompanied with misogynistic views. They are part of the myths that have been perpetuated for centuries in a desperate attempt by some men to maintain control over their partners.
Over the past few months, a disturbing ‘sex trend’ has emerged in the public eye. Stealthing, as popular culture describes it, refers to the act of deliberately removing a condom during sex without your partner’s knowledge or consent.
This act became prominent earlier this year following a groundbreaking research article by Alexandra Brodsky, which unearthed in harrowing detail how the practice of non-consensual condom removal has left women – and men – traumatised and violated. However, as victims come forward about their experiences, so too have perpetrators come forth with their horrific justifications for why they stealth.
The online world was all a buzz after hearing that construction company Geocon celebrated building Canberra's tallest residential tower by hiring topless waitresses to hand out drinks to employees on Friday afternoon.Read more
Mad Pizza E Bar don’t have the best marketing. That’s the simplest way to put it. Largely because their approach to getting people through the door looks closer to porn than pizza. From the naked women on the walls of their establishment to the close ups of breasts on their menus to the soft-core posts plastered all over their Facebook page, they don’t seem to spend much time focusing on their product – it’s all about the women posing around it.Read more
In late 2015, model Gisele Bündchen starred in an advertising campaign for Stuart Weitzman, a luxury American footwear brand. In one shot for the campaign, Bündchen reclines in a white shirt, its buttons undone to the middle of her chest and her legs bare; in another she squats, topless, in black slacks. Her body becomes the salient point of each of the black and white images, with Weitzman’s shoes reduced to monochromatic props for Bündchen’s prone body in its various states of undress.
The Body Shop is at it again, with their third sexploitation advertisement in the last 12 months found in shop front windows in shopping centres around the country.
Adelaide soccer club, Para Hills West, have attracted negative attention after organising a fundraiser with female strippers. The club then promoted this event with a poster featuring a highly sexualised image of a g-string clad woman, in their venue frequented by families and children.
Our Director of Operations, Coralie Alison, was invited to respond to this development in an opinion piece on SBS which we shared on our Facebook page alongside an image of the poster. Supporters of the club were quick to respond with the same old predictable arguments. We’ve addressed these common claims below:
It’s 2016, and yet women’s bodies are still being used to sell everything from beer to burgers to organ donation. Are we ok with this? Caitlin from Collective Shout gives us her two cents.Read more