24 year old Brisbane resident Courtney Deagon has started a petition to Napoleon Perdis regarding their latest ad campaign. 

Join the conversation.
#WomenNotObjects

Nancy Sinatra once famously said that boots were made for walking but shoe brand Windsor Smith’s advertisements have instead raised concern amongst consumers. These ads specialise in the sexual objectification of women and sexual violence against women.

"I find it deeply offensive that a company has to resort to objectifying females in order to sell a service" 

Fashion designer Tom Ford has a long history of sexually exploitative advertising. Ads for the label sexually objectify women, reducing them to a series of sexualised body parts, or depict naked women alongside fully clothed men.

Car parts and service chain Ultra Tune are facing a flood of complaints on social media in response to its sexist ‘We’re into rubber’ TV commercial. The BDSM themed ad for car tyres depicts two rubber-clad dominatrix women brandishing a whip and feigning sexual arousal as they caress the tyres, while a male employee smiles and nods to himself, signifying his enjoyment.

Ultra Tune’s Facebook page has become overrun with complaints by men and women who have seen the commercial, pledging to not have their car serviced at Ultra Tunes while women are depicted as “fetish objects” to sell products and services.

Dr Caroline Heldman at TedxYouth@SanDiego

What is sexual objectification? Is it empowering? Watch and learn.

Chair of the politics department of Occidential College in Los Angeles, Dr. Heldman appeared in the acclaimed documentary, Miss Representation, and is co-editor of "Madame President: Are We Ready for a Woman in the White House?" She is a frequent commentator on radio and television and a regular contributor to Ms. Magazine.

MTR published on ABC.