Yesterday I took two of my children into town for ice cream. This is what they were exposed to on a busy Perth street.
Ad Standards has previously dismissed complaints over this same venue’s ‘Miss Nude’ billboards, on the basis that “based on the location of the building, the audience likely to be frequenting the area are generally customers of the venues and that... this is the relevant audience.”
But the “location of the building” is a busy street in Perth- one with restaurants, ice cream stores, a bookstore, library and Time Zone, and the audience is everyone. Why do sex industry interests trump kids rights? If public spaces include adult venues, do they become off limits to children Ad Standards? Are children not welcome in public spaces?
The harms from everyday exposure to sexually objectifying imagery like this are well-established. With twenty years of empirical research, 135 studies found across 109 publications, there is no shortage of research into the negative effects of sexual objectification. Consistent evidence found that:
"regular, everyday exposure to [sexually objectifying portrayals of women] are directly associated with a range of consequences, including higher levels of body dissatisfaction, greater self-objectification, greater support of sexist beliefs and of adversarial sexual beliefs, and greater tolerance of sexual violence toward women. Moreover, experimental exposure to this content leads both women and men to have a diminished view of women's competence, morality, and humanity."
What is the message being communicated to my daughter about women and girls? What do images like this teach her about how her body should look, where her value lies and who she should aspire to be? What do these images teach my son about what women are for? How does this near constant backdrop of sexist and sexualised images of women’s bodies prepare them for adult life and relationships? This view of women as endlessly sexually available is so normalised and accepted it is routinely broadcast on billboards and shopfront windows and nobody even blinks. How does this perceived acceptance of women as sex objects impact young people’s understanding of women and their place in the world?
Ad Standards consistently allows the sex industry to target children.
This photo of a billboard advertising a strip club was taken from a Brisbane boys school. Ad Standards dismissed complaints, and ruled the strip club ad treated sex, sexuality and nudity with sensitivity to the relevant audience- school children.
Ad Standards gave the green light to Honey B’s strip club billboard outside a school:
Ad Standards allowed sex industry exhibition Sexpo to advertise on school buses, including one emblazoned with the slogan "The most fun you can have with your clothes on" and others complete with URLs to hardcore live-streaming pornography.
A life size poster of this image was located on a busy Adelaide street. Ad Standards ruled this outdoor advertising was not in breach of industry codes and standards because "the image is relevant to the advertised product". The product was women, for men's sexual use.
Our current system of ad industry 'regulation' is broken. The harms of sexualising children are well-established, but the commercial interests of advertisers are time and again prioritised above children's rights and wellbeing. The ad industry was put on notice 8 years ago that they had one last chance to turn things around. The industry has proven that it cannot be trusted to regulate itself. It's time for a change.
General Pants has a long history of using sexist and sexually objectifying advertising to sell its merchandise. Their latest ad campaign, in store windows across the country, shows that nothing much has changed.
This is not the first time General Pants has sexually objectified women, or used topless women to promote their products. The youth retailer first came to our attention after featuring pole dancers in their shop window display in Melbourne's Bourke Street store.
In 2011, General Pants management instructed underage staff to wear “I love sex” badges that made them feel embarrassed and uncomfortable.
General Pants then displayed large images of topless women being stripped from behind by an unseen man. Some of these images were framed as large keyholes to suggest the women were being spied on.
A short time later, a supporter alerted us to the store’s change room wallpaper, featuring an array of images advertising pornography and prostitution.
In 2014, General Pants window displays featured sexualised images of young, bikini clad women in the bath alongside the slogan ‘Wet Dreams’.
In 2016, their advertising featured topless and semi-naked women alongside fully clothed men.
The research is clear- exposure to these sort of everyday sexualised images of women has a range of negative impacts, including greater body dissatisfaction and self-objectification in women, greater support of sexist beliefs and a greater tolerance of violence against women, as well as leading both men and women to have a diminished view of women’s competence, morality and humanity.
The ongoing sexualising and objectifying treatment of women by companies like General Pants contributes to real-world harms for women and girls- why is this advertising still permitted?
Ad industry self-regulation in Australia is a failure. In the lead up to the election, we are calling on supporters to contact their local candidates and ask them to support a new regulatory regime to ensure public spaces are free from sexualised and sexually objectifying images that harm women and children.
Three years ago we reported on the extreme amount of hypersexualised imagery on display at Chadstone Shopping Centre. A popular hangout for teens after school, it was hard to walk from one end of the centre to the other without being exposed to the harmful ads.
A recent visit shows that not much has improved.
We know from two decades of research that "everyday exposure to this content are directly associated with a range of consequences, including higher levels of body dissatisfaction, greater self-objectification, greater support of sexist beliefs and of adversarial sexual beliefs, and greater tolerance of sexual violence toward women. Moreover, experimental exposure to this content leads both women and men to have a diminished view of women’s competence, morality, and humanity."
Grant Kelley, the CEO and Managing Director of Vicinity Centres, who owns Chadstone Shopping centre, was appointed a Male Champion of Change in 2018. One of their goals is "ending everyday sexism". They even have a whole 18 page document dedicated to it. So what exactly is Mr Kelley doing to ensure that this everyday sexism is stamped out of his shopping centre?
Contact Vicinity Centres CEO and Managing Director Grant Kelley via his LinkedIn here
Tweet Vicinity Centres here
Send them a message via Facebook here
"A form of pornography"Read more
In previous years, sex shop Honey Birdette Christmas shopfront ad campaigns have typically featured Santa Claus. One depicted the beloved children’s icon on his back being straddled by a lingerie-clad model, another with him tugging at a model’s underwear, and another BDSM-themed scenario shows Santa bound and gagged alongside a model in red lingerie.
It’s safe to say that our expectations for 2018 were low.Read more
Collective Shout campaigns manager Caitlin Roper spoke with Dave Pellowe this week about our campaign against Honey Birdette and how the sexual exploitation of women by companies like Honey Birdette has real-world consequences for women and girls.Read more
Collective Shout quoted in 10 Daily article
10 daily forwarded several photographs of Australian Instagram models aged between nine and 15 to Collective Shout. It's a grassroots campaigns movement against the objectification of women and the sexualisation of girls.
“I searched for a couple of images and found them on porn sites. It’s likely the majority of them are on porn sites and others are in a chat room with inappropriate sexual comments about a primary school aged girl,” campaigns manager Caitlin Roper said.
10 daily has viewed and can confirm that these images were shared on a porn site and other chat rooms.
But who should be held accountable for where these pictures are ending up?
Michael Murchie was the man behind the camera for at least one of the child photos Roper found a porn site. He told 10 daily all clothing in his shoots belong to the models.
When questioned about the age-appropriateness of the photos of teen and pre-teen girls such as the images above, Murchie said:
“I never take revealing photos of minors. I merely take the photos requested of me by the clients, their parents."
But Roper doesn't buy it.
“Is that an excuse? If a parent wants to exploit their kids then its OK from a photographer to make money from it?”
Girls and women's advocate Roper said modelling decision being made by parents could be damaging to their children in years to come.
“Do they not understand the implications for their child or do they not care? Is it about fame ahead of their child’s rights and safety?”
Read the full article at 10 Daily