Here’s the announcement Change.org - who we have partnered with in our campaign against Diva - sent out to everyone who supported our petition calling on the fashion company to stop flogging porn-themed bling to little girls. The petition is close to reaching 7000 signatures. Thank you to all who supported us. We couldn’t do this work without you.Read more
Unilever complains Collective Shout encouraged complaints
The Advertising Standards Board have upheld complaints against Lynx's sexist 'Rules of Rugby' advertisement.
The advertisement was supposedly created to educate men about the rules of Rugby Union. It is of course just another excuse for Lynx to objectify women. It would appear that objectification is Lynx's one and only marketing strategy. We've written about this before.
Keep the global brand of the porn industry off our girls - boycott Diva
Diva, the jewellery and accessories store popular with teenage girls, is now selling Playboy branded jewellery.
Through use of cute love heart logos, invitations to 'BFF us on Facebook' and girls magazine promos, Diva are directly marketing to young girls.Read more
One woman's battle against porno and violent fashion
HRC needs to take stronger action on images which contribute to harassment and excuse violence
Last month I wrote about Caitlin Roper’s campaign against pornographic t.shirts and featured an interview with the young Western Australian woman and sociologist Michael Flood on the subject. One of Collective Shout’s most active members, Caitlin had attracted a list of heavy hitters –including Noni Hazlehurst, Steve Biddulph and Dr Joe Tucci - to a statement condemning the proliferation of porn-themed shirts and calling on retailers to choose corporate responsibility over profiting from hyper-sexualised and violent images. Caitlin also recently wrote to leading asking them not to stock these t.shirts. One reply was received, from Bernie Brookes, CEO of Myer, who wrote: “I have copied and circulated your information to our product designers, developers and buyers to assist them in the understanding of the Collective Shout’s stance.” Not exactly what you’d call a commitment, but at least he’s responded. Caitlin is justifiably frustrated. She said in an email:Read more
Australia was once leading the way in challenging the sexualisation of children. The 2008 Senate Inquiry into the Sexualisation of Children in the Contemporary Media Environment concluded that “the onus is on broadcasters, publishers, advertisers, retailers and manufacturers to take account of these community concerns [about the sexualisation of children]."
An 18 month review of this inquiry to assess whether industry had taken any proactive responsibility was due to take place in December 2009. It is now June 2011 and the review has still not happened. Now that the UK has taken significant steps to stop the sexualisation of children, what will Australia do?
Collective Shout supporters have alerted us to Supre’s latest advertising campaign. First, a topless girl advertising ‘jeggings’ on the back of a bus, followed by a highly sexualised television commercial.Read more
We say get rid of it altogether
Collective Shout supporters have been blogging on our website and speaking out on our Facebook page about the General Pants Co. advertisements and promotions for new Ksubi line titled 'Sex and Fashion.' As usual, when 'sex' is used as a marketing tool it is women who are stripped down naked and objectified for men's gratification. General Pants Co. have even used keyhole imagery giving the impression of the viewer 'spying' on naked women.
The image on the left is what appeared in the shop windows of General Pants Co. stores in shopping centres such as Westfield, Stocklands and Centro. The image on the right is a picture taken after General Pants Co. 'censored' the advertisement in their shop window.