A mother has won a battle against teen clothing company Missguided who were promoting child sexual abuse imagery in their shop. A recent blog published by Elizabeth Johnston an Activist Vlogger from theactivistmom.com who educates about current events and topics that are important to families shares the following: 

You know it’s a sick world we live in when you can’t even take your kids out to buy clothes without them being sexualized.

Clothing company “Missguided” came under fire recently for posting a sign on the wall of several of its UK shops that read “send me nudes.”

Yup, in an age where the sexualization of children must be guarded against every single day, “Missguided” – which also operates in the U.S.– just had to take things a step further and literally encourage the creation and distribution of child sexual abuse imagery.

A new 2017 study has revealed that more Australian teens are viewing porn and they are exposed at younger ages than ever before.

Collective Shout is a grassroots campaigning movement fighting the objectification of women and the sexualisation of girls in media, advertising and popular culture. In its 2007 Task Force into the Sexualisation of Girls, the American Psychological Association defined sexualisation (as opposed to healthy sexuality) as follows: 

Founder of Kidz Biz Education Wendy Hill told the Sunday Mail that violent pornography is shaping primary school aged children’s behaviour.

According to Ms Hill, more than half of all Year 5 students, and almost all students from Year 6 onwards had viewed pornography online, but almost none told their parents or teachers because they feared being banned from the internet.

We're pleased to report that after years of campaigning against Wicked Campers for their sexist and anti-women slogans and imagery, Tasmania's Legislative Council has voted to deregister offending vehicles. 

Trigger warning: This blog contains references to child sexual abuse, please be aware of and prioritise your own well-being.

Shopping with my with my 10 year old daughter one Sunday afternoon, she suggested she needed new school socks. I could not have envisioned the chain of events that would quickly unfold as a result of her request….

The Board noted that in order to be in breach of this section of the Code the image would need to use sexual appeal in a manner that is both exploitative and degrading.

The Board noted the advertised product is lingerie and considered that the pose of the woman is not necessary to promote the product and in the Board’s view this depiction of a woman bending slightly to look in a mirror so that her bottom is towards the viewer is exploitative.

The Board noted that the woman in the advertisement is viewed from behind as she leans in towards a mirror on a dressing table and considered that while only the bottom half of her head is visible in the Board’s view the focus is on the lingerie and the overall image is not degrading to this, or any other, woman.

*Insert head desk*

Yes you read it right, here we are again, talking about Ultra Tune and their sexist ads. We've written about Ultra Tune numerous times, they have featured on our #CrossedOff list for the last three years and were also in the Top 10 most complained about ads for 2016. 

This week they launched video #5 in their 'Unexpected Situations' series which is set to be televised during the Australian Open (you know, when families and kids are watching). The ad involves close ups of womens sexualised parts whilst spraying each other with a fire extinguisher. We are supposed to believe they are attempting to put out a car fire but the display more closely resembles a wet T-shirt competition. 

At Collective Shout, we campaign against the objectification of women and the sexualisation of girls. The term 'sexualisation' can at times be misunderstood - so what exactly does sexualisation refer to?

The American Psychological Association’s 2007 Task Force into the Sexualisation of Girls makes a clear distinction between healthy sexuality and sexualisation. Sexualisation occurs when a person’s value comes exclusively from their sexual appeal, when a person is sexually objectified, or when sexuality is inappropriately imposed on a person. 

With your support, Collective Shout has continued to challenge sexploitation at every level during 2016. It is because of our supporters all over the country (and overseas) that our collective voice and impact continues to grow so thank you and here's to keeping up the fight in 2017!