Mad Pizza E Bar don’t have the best marketing. That’s the simplest way to put it. Largely because their approach to getting people through the door looks closer to porn than pizza. From the naked women on the walls of their establishment to the close ups of breasts on their menus to the soft-core posts plastered all over their Facebook page, they don’t seem to spend much time focusing on their product – it’s all about the women posing around it.
So what’s the problem? What’s wrong with using sexualised images in place of a marketing strategy? There’s a bunch of things.Read more
This year advertising agency Badger & Winters made a commitment to never objectify women in their work. Alongside this announcement they also launched their #WomenNotObjects campaign - calling out objectification in advertising, which quickly went global.
This week at Cannes Badger & Winters Chief Creative Officer revealed their latest 'What Our Kids See' video as part of the #WomenNotObjects series.Read more
"Love you long time" girls jumper pulled from sale. But what else are they selling?Read more
Another brand has been added to our #CrossedOff list after using harmful and unnecessary sexualisation to sell products.
A supporter contacted us asking why she and her children have to be subjected to pornified images in while in her local hair salon.
We have emailed MUK to let them know our feedback. You can contact them too. For tips on what to include in your letter see our Lodge a Complaint page.Read more
Shadow Minister for Communities and Social Inclusion, Dr Duncan McFetridge MP, today called for an inquiry into and a report on the sexualisation of children and young people.
Read more“Parents and families have disturbingly reported to me a number of incidents which has driven me to call for a Parliamentary Inquiry into this important issue,” said Dr McFetridge.
**UPDATE** WIN! Rusty withdraws "Missing Pants" ad campaign
A representative from Rusty made the following statement in an email to one of our staff members:
Thank you for bringing the imagery to our attention. We are deleting the content that relates to Mimi on the bed “Missing Pants” campaign. All online imagery will be down over the next 48 hours and our sales team have been informed not to use that poster in store windows.
Media release: Collective Shout, Good on You and STOP THE TRAFFIK Criticise Just Group for Letting Customers Down