So let's just get one thing clear, 'sexy' and 'toddler' should NEVER go together to sell a product. Yet somehow this product titled 'Sexy Nurse Toddler T-Shirt' ended up on Amazon.  

*Update: Jay Jays responds and cancels all orders for porn T-shirts. 

*Update 2: Jay Jays has now confirmed it will continue selling current stock until sold out. Scroll down page for Jay Jays contact details.

Youth fashion retailer Jay Jays has recently been found to have exploitative imagery on their T-shirts in store and on-line.

One of our supporters took to Facebook to call them out on their sexist products and said:

Update: Sign Petition to PETA

PETA is a not-for-profit organization that aims to establish and protect the rights of all animals. PETA's website states that it operates under these principles:

‘Animals are not ours to eat, wear, experiment on, use for entertainment, or abuse in any other way.’ 

PETA’s self-proclaimed commitment to the ethical treatment of animals is in direct contrast with their sexually exploitative treatment of women in their advertising.

                                                          

It's 2016. Yet companies all over the world continue to push the toxic message that women are only valued for their sex appeal. We've spoken out about Calvin Klein before for their 'gang rape' billboards which thankfully at the time were ordered to be removed after complaints to the Advertising Standards Board. 

Well General Pants are under the spotlight again for yet another sexist ad campaign. General Pants are repeat offenders. We've highlighted them in our #CrossedOff blog every year since 2010. 

There was the time they forced teenage staff to wear "I love sex" badges. The time they plastered their change rooms with images of pornography and prostitution advertisements. The time they used posters of a topless woman being stripped from behind. And who can forget their "Wet Dreams" promotion.

Sexualised slogans on staff uniforms leave young employees vulnerable to sexual harassment

“…not sexually explicit or suggestive, or inappropriate in the circumstances”

- Advertising Standards Board, March, 2016 Case Number 0089/16 

More needs to be done to ensure the safety of children in dance

What will 30 minutes at Chadstone Shopping Centre tell us about our pornified culture?

Submission summary