Last month we reported on Calvin Klein's sexist billboard which suggested that while men can be successful in business women are only there for their sex appeal. Now Calvin Klein have come under fire for another ad with an up-skirting picture alongside a slogan 'I flash in #mycalvins'

**UPDATE** WIN! Rusty withdraws "Missing Pants" ad campaign

A representative from Rusty made the following statement in an email to one of our staff members:

Thank you for bringing the imagery to our attention. We are deleting the content that relates to Mimi on the bed “Missing Pants” campaign. All online imagery will be down over the next 48 hours and our sales team have been informed not to use that poster in store windows.

Media release: Collective Shout, Good on You and STOP THE TRAFFIK Criticise Just Group for Letting Customers Down 

It’s 2016, and yet women’s bodies are still being used to sell everything from beer to burgers to organ donation. Are we ok with this? Caitlin from Collective Shout gives us her two cents.

While Collective Shout primarily focusses on the objectification of women and sexualisation of children there is growing concern that the way that men are portrayed in the media is also having negative effects.

So let's just get one thing clear, 'sexy' and 'toddler' should NEVER go together to sell a product. Yet somehow this product titled 'Sexy Nurse Toddler T-Shirt' ended up on Amazon.  

*Update: Jay Jays responds and cancels all orders for porn T-shirts. 

*Update 2: Jay Jays has now confirmed it will continue selling current stock until sold out. Scroll down page for Jay Jays contact details.

Youth fashion retailer Jay Jays has recently been found to have exploitative imagery on their T-shirts in store and on-line.

One of our supporters took to Facebook to call them out on their sexist products and said:

Update: Sign Petition to PETA

PETA is a not-for-profit organization that aims to establish and protect the rights of all animals. PETA's website states that it operates under these principles:

‘Animals are not ours to eat, wear, experiment on, use for entertainment, or abuse in any other way.’ 

PETA’s self-proclaimed commitment to the ethical treatment of animals is in direct contrast with their sexually exploitative treatment of women in their advertising.

                                                          

It's 2016. Yet companies all over the world continue to push the toxic message that women are only valued for their sex appeal. We've spoken out about Calvin Klein before for their 'gang rape' billboards which thankfully at the time were ordered to be removed after complaints to the Advertising Standards Board. 

Well General Pants are under the spotlight again for yet another sexist ad campaign. General Pants are repeat offenders. We've highlighted them in our #CrossedOff blog every year since 2010. 

There was the time they forced teenage staff to wear "I love sex" badges. The time they plastered their change rooms with images of pornography and prostitution advertisements. The time they used posters of a topless woman being stripped from behind. And who can forget their "Wet Dreams" promotion.