Serial offenders Diva quietly restock Playboy jewellery at discounted prices

Calls for new Inquiry into the sexualisation of children in advertising

As published on the AMA website.

The AMA is calling for a new Inquiry into the premature sexualisation of children in marketing and advertising.

AMA President, Dr Steve Hambleton, said today that self-regulation by the advertising industry is clearly not working.

From Melinda Tankard Reist's blog

This morning I appeared on Channel 7 Sunrise to discuss the AMA’s call for a new inquiry into the sexualisation of children. Appearing with me was advertising creative director Dee Madigan. It’s probably unnecessary to say, we didn’t see eye to eye on everything. Here’s the video:

[Video no longer available]

Did the Parliamentary report on outdoor advertising say everything was fine with self-regulation?

Caught selling Playboy necklaces to 10 year old girls

Last year, Diva, the jewellery and accessories store popular with teenage girls, began selling Playboy branded jewellery. Amid public outcry, we began a campaign calling on Diva to remove Playboy items from sale. This included our change.org petition that received a total of 8,428 signatures in a matter of weeks, personally delivered to Diva stores around the country.

In an article published in The Sydney Morning Herald, Emma Rush and Caroline Norma discuss Witchery's latest ad campaign and the rising global trend of 'corporate paedophilia.'

Signatories to this article include Barbara Biggins, Australian Council on Children and the Media; Dr Joe Tucci, Australian Childhood Foundation; Steve Biddulph, author and family therapist; Dr Ramesh Manocha, Generation Next; Bernadette McMenamin, ChildWise.

Australia was once leading the way in challenging the sexualisation of children.