Caught selling Playboy necklaces to 10 year old girls

Last year, Diva, the jewellery and accessories store popular with teenage girls, began selling Playboy branded jewellery. Amid public outcry, we began a campaign calling on Diva to remove Playboy items from sale. This included our change.org petition that received a total of 8,428 signatures in a matter of weeks, personally delivered to Diva stores around the country.

In an article published in The Sydney Morning Herald, Emma Rush and Caroline Norma discuss Witchery's latest ad campaign and the rising global trend of 'corporate paedophilia.'

Signatories to this article include Barbara Biggins, Australian Council on Children and the Media; Dr Joe Tucci, Australian Childhood Foundation; Steve Biddulph, author and family therapist; Dr Ramesh Manocha, Generation Next; Bernadette McMenamin, ChildWise.

Australia was once leading the way in challenging the sexualisation of children.