In an article published in The Sydney Morning Herald, Emma Rush and Caroline Norma discuss Witchery's latest ad campaign and the rising global trend of 'corporate paedophilia.'

Signatories to this article include Barbara Biggins, Australian Council on Children and the Media; Dr Joe Tucci, Australian Childhood Foundation; Steve Biddulph, author and family therapist; Dr Ramesh Manocha, Generation Next; Bernadette McMenamin, ChildWise.

Australia was once leading the way in challenging the sexualisation of children.