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Pages tagged "shaving"


Collective Shout activists hijack sexist and objectifying Schick competition

Posted on News by Collective Shout · May 23, 2014 12:00 PM

Schick For Men criticised for using sexual objectification of women to sell razors

Last week Lucy, one of our supporters, alerted us to Schick For Men’s sexist and objectifying new commercial and competition. The commercial depicted a young woman ripping off her t-shirt, urging viewers to ‘click here to see what happens next’. Upon following the link, viewers were directed to a video of the same woman, topless, with various objects obscuring her naked breasts from view.

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